Into The Gloss just got glossier! Founder of the beauty website, Emily Weiss recently introduced Glossier, a new skincare line and a brick and mortar pop-up store in New York City. As a beauty obsessed enthusiast and a huge fan of ITG I am super excited to try this beauty brand! For those who are unfamiliar with Into The Gloss, CEO and founder Emily Weiss launched the blog in 2010. The website has garnered a loyal following with popular series Top Shelf, which features celebrities and ITG readers sharing their beauty routines as well as various other insightful features. With the beauty website’s success, it’s no surprise that the brand would want to expand and create its own line of products, which leads me to Glossier.