At the close of New York Fall Fashion Week, we can clearly see that social media has become a main player in making this once exclusive star-studded week a public event. By engaging fans through various social media channels, the fashion industry has been able to truly popularize the event, now known across the world.
The much anticipated Michael Kors Spring 2015 runway show launched on ALL ACCESS KORS, an immersive digital view of the runway show that was held at Spring Studios in New York City on September 10. Kors mentioned that they want to be able to showcase their runway show with viewers all around the world and make the experience more and more engaging. With the detailed posts, images, videos and a look behind-the-scenes, people were now able to see even more then they normally would at the runway show.