Thursday, 29 October 2009
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Is Pepsi Misogynistic?
Pepsi Co. thought it was a good idea to create an app for the iPhone on how to pick up women. It divides women in to stereotypes. It is a marketing effort to promote their "Amp" beverage.The app encourages men to “Amp up before you score." Men can try to pick up any one of 24 types of women, such as the “sorority girl,” “cougar,” “rebound girl” or “punk rock girl,” according to MSNBC. Users can choose the type of woman they have their eye on, then get coached on facts that might be useful.” It suggests pick-up lines such as, “Wasn’t I in Space Academy with you?” Other lines are more risqué.
They have apologized but will not be removing the app from iPhone users. Nicole Bradley, spokesperson for Pepsi, said "the application was designed to entertain and appeal to Amp's target. We'll continue to monitor the feedback from all parties and act accordingly." (Source) I am more outraged by the awful drawings...poor cougar.
It is the old tale "Any publicity is good publicity." What do you think of this app? Is it offensive to women?
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- From: Kimberlee
- Name: Kimberlee
- About Me: Hello! I am a new member of the Lovelyish team. I am currently living in New York City, the greatest city in the world. I love fashion, art, music, and all things in between. I have always been a creative person and enjoy writing.
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Comments (47)
Ahhhh pepsi pepsi pepsi....hahaha
i dont think its offensive
its a joke
thats all it is
@fallinggXstarr@xanga - agreed!
Love the cougar.
no, both guys and girls do this sort of thing to each other. and i will say again, the cougar looks like cindy mccain.
i dont see it like that actually but its really fucking stupid but yes it bothers me that its making male mentality shorter >.<"
Anyone who wastes time on this app is a fucking loser anyways, so who cares.
At least there's more than 2 types of women I guess? Agreeing with Nina though. Any guy (or girl) who needs to use this to pick up women is a loser, haha.
lol whatever
doesnt mater to me neway
xD
lol. I don't care.
Its just lame. We do this to guys so its fairplay I guess.
It's a joke. It's in decidedly bad taste, but I think it's not meant to be harmful.
I categorize men all the time; it seems logical. Most people have a specific "type" they're looking for.
...People take things too offensively. I don't see anything wrong with this.
C'mon women - this is why things like FEMINISM get such a bad name!
Eh. Doesnt really bother me. But I'd also like to see some pick ups for "24 types of men" for women.
There are really only two important questions about this app.
1) does it work with these types of women?
2) are you one of the women it would work with?
If your answer is No to either of these. laugh and move on.
I like it, it's cute and funny and OBVIOUSLY not meant to be taken too seriously. And that IS a pretty accurate portrayal of a typical Cougar, except maybe not so much gray in the hair.
Maybe Pepsi should make an app like if for woman about men to "even the score" and shut up the whiny woman who can't take a joke, who take everything so serious and feel the need to complain about EVERYTHING or that everything is a slight against them.
I hate women like that, they are an embarrassment to my gender, actual not just women, anyone who acts like this needs to grow up and realize jokes exist and not everything is a slight on you (whatever YOU in the situation happens to be).
Why do they need to apologize? Girls do things like this all the time on sites like gurl.com (which I love. It's very entertaining.) or seventeen.com or in MANY magazines focused for women. If it's just harmless for girls to do it for guys, it should be just as harmless when guys do it for girls.
i think thats funny!
LOL, lighten up.
wow, another feminazi "let's bitch about everything" post. when are these gonna stop?
it's a JOKE. pepsi probably intended it that way. no man takes this seriously, and if they do? well, they should prepare to be disappointed.
No, its just supposed to be a joke. I'm sure all of those tips are grossly stereotypical and all the pick-up lines are either sleazy or cheesy in a way that won't get anyone any dates. If guys use this app seriously thinking they're going to "score" then they've got their own problems. :p
Its just supposed to be something to laugh at. Not everything has to be a serious matter, and iPhone apps are really one of the most trivial things I can think of to pick on. :p So, I don't think they'll come up with much to bother me.
However, I do agree with you, those drawings are horrible!!! They could have at least had a better graphics artist help out with creating that part! :p
That cougar looks eerily like what I think Paris Hilton will look like in 10 years..
I don't think I'm offended, I think I'm just a little bothered. I really don't like the encouragement and use of stereotypes but of course they will always exist. Of course any loser that tries to use this app as a serious tool is going to have a problem when he runs into a multifaceted woman and can't manage to choose the best category for her.
The cougar is great. :) LOOOLLL.
But, hey, at least it doesn't make all women sound the same, haha. Some people think we're all alike.