I’ve worked in the retail aspect of makeup and cosmetics for a pretty long time now, and I can definitely see how shopping for beauty products can be a headache. That is unless you have a handy guideline, which I, said beauty professional, will now provide for you!
First and foremost, remember that the beauty shopping experience should be FUN! So DO get in a good mindset, gather some girls if you can and enjoy the process!
DO wear your normal makeup when you set out to go makeup shopping. This way, the makeup artist helping you can know what you’re working with. Even if you are looking to adopt an entirely new look, the makeup artist will be able to give you just that while making sure that you still look like yourself!
DON’T assume that someone knows what color is ‘best’ for you. Sure, a makeup artist can help you determine if warm tones or cool tones work best with your complexion but only YOU know what color is best for you. Try it on. Do you feel comfortable and confident, or do you feel like someone else? I promise, no one else is more qualified than you to tell you what new lipstick is best for you.
DO make an appointment to have your makeup done. If you are looking to buy a new product and are interested in learning the best way to utilize it, I most definitely recommend calling a day or two ahead and making an appointment with one of the store’s or counter’s makeup artists. This is the best way to ensure that you get individualized attention from your beauty professional. Ask questions and watch what they do. Most stores have no fees for such appointments, but they may have a minimum purchase requirement.
DON’T be afraid to purchase something you might not have normally tried. Sure, it’s good to have a beauty routine down, but don’t close yourself off to what could be a beautiful thing. Most cosmetic retailers have reasonable return policies. For the most part, they would rather have you bring back something to exchange it for something that will work well for you than to keep a product that you are unhappy with.
DO have reasonable expectations of makeup’s capabilities. Makeup can work some pretty magical power, but it cannot change the texture of your skin. If you have acne, makeup won’t make your skin smooth and clear. Although there are many foundations that contain antiaging ingredients, you can’t expect to see those results immediately. I bet your makeup artist can give you some pretty awesome skincare suggestions though.
It’s not a lot, but that is really the best guideline to follow when makeup shopping. Follow these rules, and you could be well on your way to being your own beauty expert!