It all started with a simple question on Reddit, “What is a nice, inexpensive present I can give to random people to show them my appreciation?” Over one hundred people replied to my inquiry, but one suggestion stood out because of its low cost and practicality: stickers. Brilliant!
But these weren’t ordinary stickers. They were You Are Beautiful stickers. What’s the big deal about that, you ask?
The founders of the website and sticker campaign expressed in their mission statement that they endeavor to “focus on the utmost truth that unites us as a people: each individual is intriguing, complex and beautiful. With this realization, we are impelled to pass it along. Not following the status quo or daily norm, the objective is to look for a new manner to engage one another on a deep meaningful level, creating a new methodology of unified social consciousness.”
Needless to say, I was excited to buy the stickers and start handing them out to people.
The best part of this campaign is that it has reached a global scale:
Taken at Ulan-Baatar, Mongolia
Taken at Moscow, Russia
Taken at Liverpool, Merseyside, United Kingdom
People purchase these stickers (or you can request five free stickers by mailing a stamped, self-addressed envelope to the company) and place them where tourists and residents all over the world can come across them. You can be part of this campaign as well!
And please don’t forget: you are beautiful.
What do you think of this campaign? Who would you give a sticker to? Where would you like to stick one?