The UK is pretty notorious for banning controversial ads. From Marc Jacobs to Dior, a number of big names have been blocked from running certain advertisements, proving that even the most rich and famous aren’t always above the law. American Apparel, unshockingly, has also faced restrictions in the UK for some scandalous ads (NSFW) that ran earlier this year. And now it’s getting the boot again!
It’s probably pretty easy to guess why the above shot was deemed inappropriate by the Advertising Standards Authority:
The (ASA) said that the model pictured appeared to be potentially under the age of 16. The watchdog added that whilst the image did not contain explicit nudity, the “amateur” photo, the model’s pose and her unsmiling expression meant the photo would be interpreted as having “sexual undertones” and a “voyeuristic quality”. It concluded the ad inappropriately sexualised a model who appeared to be a child and was therefore irresponsible.
American Apparel, naturally, is saying they did nothing wrong, and says that “the model was over 18 years of age and was shown wearing products that were meant for adult consumers. (They) pointed out that the ad was placed in Vice magazine, which is a publication written for adults.” I’m not the biggest fan of AA’s advertising methods, but I’m going to have to side with them here. The model was over 18, and I certainly wouldn’t have glanced at the ad and assumed otherwise. While I’d love to see the company come out with less-sleazy material, I don’t think this deserves to be banned. [via Buzzfeed]
Should this ad be banned?