Never one to shy away from a branding opportunity, the lone male sibling of the famous Kardashian sisters, Rob Kardashian, will release his new line of socks next month.

The sock line called Arthur George stemmed from the middle names of he and his father (Rob’s is Arthur and his father’s is George). After earning a business degree from USC, several years passed of Rob contemplating what he wanted to do with this life and trying to step out of the shadows of his sisters, Rob came up with the idea for a sock line because they have always been a passion of his.

His line will provide consumers with luxury socks made from 100% Egyptian cotton and will retail at $30 a pair at Neiman Marcus starting November 9. Rob plans to grow his fashion empire little by little if his sock line is a success.

Click through the gallery for a sneak peak at some of the sock patterns that will be available for retail soon

What do you think of Rob’s sock line? Would you purchase a pair of his socks?

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