As many models have testified, modeling is not always a pleasant business to be a part of. Sometimes you have to wear 6 inch heels and walk in front of hundreds of people on a slippery runway, sometimes you have to do photoshoots in the snow in a bikini and sometimes you have to pose in unpleasant places for long periods of time. The latter is the subject of this gig, which seems incredibly lonely and awfully ridiculous.
- Did she get paid well? Furthermore, what’s the standard pay for Billboard Necklace Entrapment Model?
- Is the metal cold?
- What if it rains?
- Did she bring Sudoku? Crosswords?
- Why did she say yes to this job? Is she simply a really misanthropic performance artist who wants to raise awareness of dolphin nets or something?
- Did anybody think this would make people want to buy jewelry and not just furrow their eyebrows?
Yes, advertising is meant to bring attention, so in that sense, it works for the company. However, it also makes me aware of a brand that desires to “entrap” women with shiny pieces of metal, which leads me to not want to buy any from them. I think I’ll just DIY my own, thanks. Either way, I’ve seen better uses of real models in mixed media advertising; perhaps somebody needs to get these folks some Mad Men on dvd.
Lovelies, does this billboard make you want to buy a necklace from SCG? Would you enjoy a modeling gig like this?