I think a lot of anti-obesity programs aren’t that effective on most people; they either fat shame by showing pictures of obese kids (which is sort of just depressing for those kids, not encouraging) or tell you all the negative things about obesity that you already know. Los Angeles has just come out with the “Choose Less, Weigh Less” plan which offers an incredibly simple solution to many (though not all, o’course) people’s weight problems!
The “Choose Less, Weigh Less” campaign is in response to the widespread problem of portion control in the United States. Considering so many of our country’s popular restaurants serve meals with huge portions, as well as when people cook for themselves, we need to cut down and simply put a little less on our plates. The campaign will have billboards, radio spots, bus ads and social media placement in order to reach as many residents as possible. [via BlissTree]
Los Angeles is one of the most car-heavy places. While I lived there, I rarely walked anywhere unless it was less than a mile away. Even then, I was in the minority, as most residents do not ride their bikes due to poor bike lane planning. Riding public transportation or driving is much easier (especially since everything is so spread apart), so I can see why weight loss is so important in that area. Apparently, 24% of residents are obese, which is up 74% since 1997. In just fifteen years, things have changed dramatically, which translates to the city needing a different plan to get health up and size down.
I think this is an excellent idea! Instead of getting people to feel upset at themselves, which typically doesn’t have any effect besides encouraging shame and bullying, it’s a proactive way to show people that weight loss is possible. Those anti-obesity ads showing heavy people from the neck down holding food (often in weirdly muted colors) just make (A) overweight people feel horrible (B) non-overweight people feel afraid of weight gain or simply alienated by the message.
Therefore, I think these ads are a great concept. Even if you still eat the same bacon, pancakes, eggs, fried chicken or whatever you like, as long as you reduce the portions, those foods will have a significantly smaller impact on your waistline. Plus, it speaks to people who are not obese, as well: we all could benefit from making smart decisions with portions, whether it’s due to sugar, sodium, fat or any other content. It’s refreshingly different!
Lovelies, what do you think about L.A. County’s new obesity plan?