Granted, the new restaurant is in India. I’d have to take a $750 flight to get there. But still, this is really exciting!
This sounds insane, but it’s true: McDonald’s is opening a restaurant this year that sells no meat products whatsoever, in the northern Indian city of Amritsar. This is partially because the city is a holy city for Sikhs, but also because India is a huge market for vegetarian restaurants. After all, traditions of both Hindus and Muslims (groups that compose most of the population of India) include restricted meat consumption. More than respecting the religious beliefs of Indians, this is a way for McDonald’s to tap into one of the world’s fastest-growing economies. It’s a brilliant business move.
Personally, this makes me very excited. I’ve written before about being a vegetarian and how you have to be extra-vigilant about fulfilling your dietary needs. In that article, I forgot to mention how difficult it can be to find food at fast food restaurants that I can eat that isn’t totally unhealthy. Usually I’m force to get either a dressing-heavy salad, a tiny parfait, or French fries. But it sounds like this restaurant is addressing this problem with items like the McAloo Tikki burger, made with a potato-based patty. I tracked down a picture, check it out!
It’ll be interesting to see if more vegetarian Mickey D’s restaurants spring up in other places around the world. Maybe in Tokyo? Austin, Texas? London? We’ll see. In the meantime, I’m going to be happy that India got the first (there’s a second one due to eventually open in Kashmir). India’s just an awesome country in general, though. In my opinion, at least. For Pete’s sake, they make movies like this:
[via BBC News]
Is McDonald’s still McDonald’s if it offers no meat products for sale? Do you think this restaurant will do well?