Summer may be winding down, but there are still new styles emerging for the season. While we tend to focus on women’s fashion here at Lovelyish, there’s one trend gaining popularity among frat boys that we just couldn’t ignore. Introducing: “chubby” shorts.

According to the source, “frat brothers are fast embracing Chubbies, a line of short shorts aimed at young men from a small San Francisco-based company seeking a national presence.” The idea behind them is apparently to turn the objectification of the fashion industry on men, for once.

In fact, the company that makes Chubbies wants to “stigmatize” cargo shorts and make thigh highlighting the new normal. Looking at that guy above, I could be okay with that. This is a somewhat puzzling trend, but I don’t mind it! [via Huffington Post]

What do you think of this trend?