What exactly does “flomo” mean? It’s the new portmanteau of floral and camo that is preparing to dominate the fall fashion. Flomo clings on the the vibrant colors of floral, but lets go of the ease and softness. Then, it incorporates the intricate and tight patterns of camouflage. Jump into a flomo bodysuit and you are practically undetectable in a prairie field full of flora. Not impressed? I’m still determining how I feel about the super trend, so let’s look at more pieces that round out the new style in prints.
Flomo can come off as either tightly wound or loosely splattered. The color can be vivid, bright and striking, or dark, relaxed and cozy. The wide range of print that flomo claims suggests that the print has been seen around retailers for quite some time now, but has never been the leader of the print pack. Now the style is more pronounced and gracing all types of fashion departments – shoes, blouses and dresses chiefly but also in accessories and pants.
What do you think of this trend? Have you seen it already or are you ready to wear this fresh print?