Yup, the famous skin brand appears to have severed ties with the pop diva. Could it be because of her recent “bad girl” behavior?
A lot of people have been talking about Rihanna’s recent hard partying. Stars will be stars, right? Well, there appear to be some pretty hard consequences for the star up ahead… It hasn’t been officially confirmed from Nivea, but they’ve been speaking recently about how Rihanna doesn’t sync up with its image of “trust, family and reliability”. So to answer the question at the top: Most likely.
To me, this is actually a pretty sticky issue. Sure, Nivea officially sponsored her latest tour, LOUD. But do they have the right to complete her entire image, just because they’re now associated with her? Even in her offstage life? That seems like the real question in this whole debacle.
Granted, Nivea did have a stake in Rihanna’s career for a while. But the company probably could have factored in the fact that Rihanna was experimenting musically, and had been through a lot of emotional upheaval, before agreeing to sponsor her. Not to mention the fact that she’s a twenty-four-year-old international pop star who writes provocative songs about sex and relationships. Maybe not the best choice for a spokesperson for a company that prides itself on being family-friendly. Just sayin’.
[via The Huffington Post]
What do you think of Rihanna no longer being the face of Nivea? Do you think it was a fair decision?