Yup, the famous skin brand appears to have severed ties with the pop diva. Could it be because of her recent “bad girl” behavior?
A lot of people have been talking about Rihanna’s recent hard partying. Stars will be stars, right? Well, there appear to be some pretty hard consequences for the star up ahead… It hasn’t been officially confirmed from Nivea, but they’ve been speaking recently about how Rihanna doesn’t sync up with its image of “trust, family and reliability”. So to answer the question at the top: Most likely.
To me, this is actually a pretty sticky issue. Sure, Nivea officially sponsored her latest tour, LOUD. But do they have the right to complete her entire image, just because they’re now associated with her? Even in her offstage life? That seems like the real question in this whole debacle.
Granted, Nivea did have a stake in Rihanna’s career for a while. But the company probably could have factored in the fact that Rihanna was experimenting musically, and had been through a lot of emotional upheaval, before agreeing to sponsor her. Not to mention the fact that she’s a twenty-four-year-old international pop star who writes provocative songs about sex and relationships. Maybe not the best choice for a spokesperson for a company that prides itself on being family-friendly. Just sayin’.
[via The Huffington Post]
What do you think of Rihanna no longer being the face of Nivea? Do you think it was a fair decision?
guest
If her contract with Nivea indicated that she must present herself in a certain manner, than yes, I would say it is fair for the company to let her go. I’m sure they have a quality product, otherwise they would not still be in business, but the spokesperson is the public face of the company, and has a reputation to uphold. So, if the officials of Nivea do not feel she is representing their brand well, I would agree that maybe it’s time to look for another spokesperson. It is not any different if you worked in a restaurant and you refuse to button up your uniform shirt to a certain level, or if you were consistently late meeting with clients and your work is based on scheduled appointments.
rose / 960 posts
Why would they use her in the first place? I love Rihanna, but her songs have NEVER been really family-friendly. If you want family friendly, there’s a whole plethora of Disney stars they could have taken on instead.
guest
how wouldn’t it be fair? if they don’t like the way she’s presenting herself, they have a right to disassociate themselves from her. it’s not like they’re trying to be her parents and tell her what to do. they just realized her choices in life weren’t in sync with the way the company wants to portray themselves and they let her go.
dahlia / 2747 posts
uhm… they’re paying her. they can choose to dump her if they don’t see her fitting.
guest
They’re the ones paying her. If she doesn’t fit their expectations, they can let her go. It’s the same with any other business.
guest
I think this is ridiculous, personally. Rhianna has always been a party girl….they shouldnt have agreed to it to begin with…OR they should STFU as long as it’s not affecting her work.
guest
On one end they knew this was what she’s like, but they still have the right to cut her loose so it’s whatever.
guest
I think she does fit perfectly fine, if any of you watched the Oprah special on Rhianna, it was actually eye popping and quite heart warming, she spoke about her relationship, love, and family and after hearing how intense and devout she is, I can see why Nivea decided to sponsor her.
Her partying image is one thing, but as far as the PERSON SHE IS.. at HEART and what she does BESIDES partying, she is a good gal.
guest
I like hot sexy black women that drink the booze and are somewhat
cleansy in the pewbal department. Besides that I think that all of this
nonsense has to do with the general public catchin’ on to the Illuminati
aspect of her existence.
Let the N-choir-E minds know.
Booze is the shit. Illuminati is not.
Nivea is full of homeozs and lezbeeyenz anyway.
This world has really turned to shite, yes?
The sheeple at Nivea NEVER party or get drunk. Half of them are cocaine addicts. The other half are divorced alcoholics. If not, then soon will be.
I love me. I’m great.
I’m also drunk.