I flipped through last September’s issue of Vogue with my boyfriend at the time, who was confused by the number of advertisements. “There’s almost a hundred pages of ads before the index! Isn’t this supposed to be a magazine?” he exclaimed.
I understand both his confusion and the massive ad space found in fall magazines. Yes, there are lots of ads, but I see them like Superbowl commercials: they may just be trying to sell you a product, but lots of thought, effort and talent goes into them, and most look amazing. Even so, I was still shocked by the number of ad pages Vogue will have this September…
Expect your mailboxes to buckle, because the 2012 September issue of Vogue will have 658 pages of ads. I just picked up a nearby copy of Barbara Kingsolver’s hefty book The Poisonwood Bible, thinking it was comparable. Nope: the entire novel is only 543 pages. I definitely won’t be toting Vogue to the gym for some treadmill reading!
I know some people may complain about 658 pages of ads. But, though I would prefer more content, I also have fun browsing through them. As long as we don’t start seeing such numbers every month, I can definitely put up with (and even enjoy) it once a year. [via Fashionista]
What do you think of these numbers? Are there too many ads in September issues?