Is that Michelle Williams? That’s what I assumed when I received the new issue of Bust Magazine. But that dewy, fresh face belongs to Tavi Gevinson, the fashion prodigy who burst onto the scene in 2010 at the very young age of 13. What has the eclectic darling been up to lately as she graces her first American magazine cover?
Tavi Gevinson started her own fashion blog, Style Rookie, in 2008 when she was only 11-years-old. Her reach quickly spread thanks to her writing style and cutting edge ensembles. Her debut to the world of fashion was in early 2010, when she was a special guest at New York Fashion Week and attended the headliner shows sporting gray hair, granny glasses and bold accoutrements.
In September of 2011, she launched her own online (and sometimes print) magazine, Rookie, that serves as a fresh of breath air for teenage girls and open-minded style. In an interview with NYTimes around the zine’s kick-off, Tavi described her printed mission: “Our content respects a kind of intelligence in the readers that right now a lot of writing about teenage girls doesn’t.”
Tavi’s real mission is to save young girls from the grip of major publications that fail to understand them. She feels the need to fill a void in the material targeted at this demographic, one that knows how to speak to them, not tell them how to act around boys or how to get the perfect body. And actually being in the demographic herself has helped her magazine achieve relatability and kinship with its readers.
Contributors to Rookie include Joss Whedon (!!!!), Jon Hamm, Zooey Deschanel, Mirandy July, Dan Savage, Anna Faris, Ira Glass (!!!!), and Jane Pratt from the now defunct Sassy Magazine (!!!!). This girl has got her future in the bag if she keeps this up. And her “Daria” obsession is what ultimately made me a loyal fan.
Click through the gallery to see Tavi’s style evolution since she hit the scene less than three years ago!
Are you a fan of Tavi Gevinson? Do you read Tavi’s blog and/or magazine?