Earlier today, I posted about the UK street artists hijacking billboards. Now that the advertising industry is in a tizzy over the protests and the underlying effects of ads are being unearthed, let’s gladly reposition our focus to some billboards that don’t bombard us like drones with flashy text. These billboards know how to manipulate their surroundings and thus produce a clever effect.
Able to generate a message loud and clear without fitting into the usual and tired mold of promotional methods, these billboard advertisements stand way out. They manage to engage viewers while also embracing a chosen medium and exploring its possibilities to contribute to their message.
What do you think of these clever advertisements? Which one is your favorite?