Whether you love Lana Del Rey or not, it’s hard to deny that she has a sort of old school glamour wrapped up in her persona. Which is probably why H&M has decided to make her the face for their newest ad campaign. A few photos have already been released, and you can see one more by clicking here!



H&M’s creative director described the campaign as “very L.A. noir,” which is a theme that has always worked well for Del Rey. Even though these are shots for H&M, it isn’t a stretch to imagine them on one of her previous album covers or press releases. While Lana looks foxy and sultry in the ads, they aren’t exactly a deviation from her standard style. Head on over to the source to read even more! [via Fashionista]

What do you think of this campaign? How does LDR look to you?