Just the other day I was walking through the mall and thought to myself, “Aeropostale still exists?” But it turns out that’s how I’m supposed to feel. See, I forgot I’m 25 now, and left the retailer’s target demographic a good 8 or so years ago. That said, it seems all too appropriate that the brand, I’m guessing in an effort to breathe some new life into their image, chose the young and beautiful Chloe Moretz as the face for their new campaign.
But that’s not all. Moretz has been given license to curate for the brand, creating looks for her own shoots as well as merchandising for the stores. Take a look below for shots from the new ads.
I get my own section, I got to pull my own clothes. Girls can go and see what I love and what I wear in the shoots. It’s a way for me to be in touch with girls — Fashion is another way to hone your artistic ability and to express your personality.
says the young actress. Sites like Piperlime.com rolled out similar campaigns recently — wherein a consumer can browse picks from celebs like Rachel Bilson and Olivia Palermo — and Aero seems to be cashing in on the gig, too.
At 15, Chloe seems to be a great fit for the brand, being smack-dab in the middle of their target audience, and after perusing this shoot, I have to say she’s got a fighting chance of reviving the brand’s slightly stale image. [via Washington Post]
What do you think of Chloe Moretz as the new face for Aeropostale? Do you/did you ever shop there?