Urban Decay is hands down one of my favorite cosmetics brands. Anyone who owns their ‘Naked’ eye palette can agree with me, when it comes to eye makeup, this company knows what they are doing.
The main reason I love this brand is because of their strict no cruelty policy. They even have a fun catchphrase on each of their products: We don’t do animal testing. How could anyone?
It looks like Urban Decay may soon be a company full of hypocrites. While they may know the ins and out of great makeup, their production and testing process may possibly take a turn for the worst.
Of course, money is the issue here.
Rather than continue creating cosmetics through the same process they always have, Urban Decay is potentially turning to a Chinese market: a market that is not cruelty free. While not all products would be 100% tested on animals, any percentage is a significant increase from their current level.
The company tried to divert attention by assuring their fans via their Facebook page that the company will not be testing on animals, but will be using testers in China rather than America. How clever of them – ignoring the question and attempting to cover up the truth.
This disgusts me to hear. I understand companies are all about money, especially in this economy, but I don’t believe that a company as well-known and lucrative as Urban Decay needs to make such a drastic change that goes against their previous values. I’m not sure how willing I will be to use their products if this rumor becomes a reality. It would be a shame to see such a respected name take a slighted path in morality.
Lovelies, do you use Urban Decay products? How would you feel if they began having their products tested on animals?