McDonald’s commercials always get to me late at night when I’m starting to feel hungry again but shouldn’t eat right before bed. The perfectly cut golden fries spilling out of a red and yellow McDonald’s carton accompanied by a Big Mac dressed to the nines makes me begin to smell the salt and grease that tastes just as good as it looks — on a good day.
I have to admit, McDonald’s ad campaigns are pretty successful at making me want their products as soon as the commercial is over. But the products advertised are never as appetizing nor as neat as they look on TV, leaving me wondering if they use the same ingredients that they sell to portray higher quality products. Hope Bagozzi, director of marketing for McDonald’s Canada, delves into the mystery in this YouTube video.
I think it’s important to note that all the ingredients are the exact same ingredients that we use in the restaurant.
She goes on to explain that a typical burger at McDonald’s is made in about minute, but the photoshooting process could take several hours to concoct a Grade-A photo for television. The main difference, according to the video, is that the food stylist and photographer arrange the ingredients in deliberate ways so each ingredient is visible to the prospective consumer.
I didn’t even know there was a “food stylist” job position! Maybe that’s another field I’ll consider after college, being that I love food and style.
What do you think about McDonald’s food styling procedures? Is it ethical?