Most of us have an abundance of one particular color in our lives and wardrobes. For me it’s navy, which means that my closet looks awfully somber. (I’ve recently been forcing myself to buy florals and bright colors, but still managed to come home with two new navy tops yesterday.) And for one (apparently large) niche of people, it’s purple. Lots of purple. Enough purple to support an online store called, simply, The Purple Store. And while most items can be purple without drawing much notice, here are a few that may catch your eye!

Purple tape may not seem too strange…until you notice it’s in the site’s “sexual well being” section. Which apparently has a “quite low” selection right now. Hey, purple-lovers have needs, too! [via The Purple Store]

What’s your favorite color? What color do you wear most?