Face tattoos. They mean a lot of things to different people — we associate them with Lil’ Wayne, Kat von D, and fans of the 2008 Beijing Olympics — but I never thought I’d see Chanel marketing them as couture. But I stand corrected, it seems, as this week the mega-brand started selling a $75 pack of velvet temporary tattoos, the smallest of which are intended to behave as a double-c’d beauty mark on the face.
It’s not the first time temporary tattoos have been associated with the couture brand, but the runway and print campaigns have featured the unmistakable symbol as a fashion accessory for the face this season, and now you can have one, too. As fashion brands are always trying to stay on the cutting edge while paying homage to their legendary roots, leave it to Lagerfeld to bring the editorial face tattoo into the realms of high fashion.
Would you wear a velvet Chanel face tat?