What about a possible apocalypse scares you most? Perhaps it’s the idea of losing loved ones, or knowing that the world would change into something cruel and unrecognizable. Maybe it’s just the idea that you would no longer be able to find stylized goods that look as if they came straight from a Wes Anderson film. Well fear not about that last part, because branding firm Menosunocerouno has got your back, not with a shotgun to ward off any zombies/monsters/looters, but with chocolates and a notebook. Read more here!

According to the company’s website, their “Just in Case” survival kit has everything you need to say “sayonara” to life as we know it in style. You can sit in the rubble of your home and indulge in the goods they have to offer:

If the world ends this year, we better be happily ready. Expecting a beautiful chaos, MENOSUNOCEROUNO created JUST IN CASE, the perfect brand for the end of times. A brand that covers all your basic apocalyptic needs. Our survival kit re-packages a collection of iconic products from Mexico to enjoy in no particular order . . .

01 – Chocolate Abuelita: Dark chocolate laced with cinnamon and covered in sugar. With more than 70 years in the market, this classic delight will make you feel well under any circumstances.
02 – Doméstica Yellow Notebook: A design classic from Monterrey. Tell the story, write like John, draw like el Bosco, or use it to start a fire.
03 – Simple Knife: Clean affordable design, a minimal hunting tool for animals or zombies.
04 – 40 Emergency Black Matches: Start a fire, get warm, light your way with style. Black is beautiful.
05 – Xtabentun D’aristi: Original Mayan liqueur from Casa D’aristi in Yucatan, one of our favorite brands of 2011. Celebrate like the old times!
06 – Basic Water: Drink wisely, survive up to ten days with one liter.

Well, at least you’ll have something to enjoy with your campfire-cooked meal of squirrel. Read more about the kit at the source! [via io9]

What do you think of this tongue-in-cheek kit?