Lush Cosmetics of London really wants to show you that they don’t test their products on animals. And they make it known that no one else should, either. This is how they did it:
Performance artist Jacqueline Traide spent 10 hours in Lush’s storefront window being subjected to the same kinds of torture used on animal test subjects. Warning: some viewers may find these images disturbing.
The performance included Traide being “tormented the whole day, as creams, electrodes and solutions were squirted on her, spread over her scalp, and forcefully injected into her eyes. Her fellow performance artist, Oliver Cronk, served as the lab-coated tormentor. To complete the message, the artist’s body was discarded in a rubbish bin outside the shop with a plastic bag over her head after hours of testing in order to illustrate how carelessly animal lives are tossed aside after merciless testing.” (Via Care2.com)
Traide and Lush are trying to bring coverage to the horrible truths of animal cruelty in the cosmetic business. The performance was supported by The Humane Society of America and The Humane Society International to encourage the “Cosmetic Directive,” which would make animal testing illegal in the cosmetic industry.
I find performance art for causes like this informative, but very disturbing. I would never be able to watch this being done to a human, and to compare it to a rabbit, cat or any other animal makes me sick.
Lovelies, what do you think of this piece of performance art? Is it effective? What’s the most effective performance art protest you’ve heard of?