Somebody sent me a copy of the photograph, and I was like, 'Um, what happened? I'm not quite sure what's going on, but apparently somebody wanted me to have a boob reduction.

We're pretty used to seeing celebrities airbrushed past perfection on magazine covers and print ads these days, but usually the Photoshopping is used to trim a waist or a thigh, and in many cases to enhance a bust line. Well, not in Jennifer Love Hewitt's case. The actress was surprised to see the print ad for her new show The Client List wherein her famously buxom figure was reduced to modest proportions. Take a look. 

As it turns out, it was specifically Entertainment Weekly that found her curves too saucy for comfort, and who opted to alter the photo before publishing it. Her cleavage remains as-is in the pages of The Hollywood Reporter and some other publications running the ad. ET might should have taken a look at the concept of the show itself before running the ad if they were concerned about offending their readers; the show is about a single mom, played by Jennifer, who takes on a career as a prostitute. I understand a readership possibly being offended and put off by the over sexuality of Jennifer Love Hewitt's cleavage in the original ad, but I don't think an airbrushed bust line will do much to change the perception of the show. Perhaps ET should have just opted not to run the ad at all.

As mentioned earlier, it's not unheard of to see women's modest cleavage enhanced for posters and ads, so it seems that it's not gratuitous sex appeal that publishers want — it's an image of one-size-fits-all digestibility. It's a regulation of how a woman should looks: Not too big, not too small, just a standard of normalcy... as much as such body images can be described as "normal" anyway.

What do you think of the way the media attempts to "regulate" body image?

[via HuffingtonPost, image source, image source, image source]