So the latest weird thing that clothing brands do, apparently, is erase or smooth out kneecaps. But like... what is so grotesque and offensive about kneecaps?

Everyone has them, and now all the models just look really deranged because the front of their knee looks exactly like the back and just...yeesh. It's freakin' me out. Am I missing something? Is there logic here? Am I the only one who doesn't mind the way a kneecap looks? It seems like a waste of time to me. And they're definitely doing it because, you know, no one's knee looks that seamless and smooth. And nonexistent. (via Buzzfeed)

Check out our gallery or Forever 21's knee-less online models below.

What do you guys think of this photoshopping? Why do you think the company is opting to do it?