Recently, Glamour editor-in-chief Cindi Leive asked readers to comment on how the magazine and website should handle photo-editing.
77% of readers though it was okay to get rid of blemishes on the skin, stray hairs and wrinkles in clothing (75%). But only 43% of Glamour readers thought that any changes other than these were acceptable. That’s less than half of the surveyed women, and Glamour took notice.
In response, Leive released this statement:
“Yes, we DO do it—and so do most fashion publications in the age of digital photography, since retouching includes everything from darkening a sky so a headline reads better to keeping models’ nipples from showing through a shirt (done in our March issue—twice!). But as your responses make clear, retouching has its limits—or should—and Glamour plans to take a stronger role in setting ours. You told us you don’t want little things like freckles and scars removed, and we agree; those are the kinds of details that make each woman on the planet unique and beautiful. And while our policy has always been not to alter a woman’s body shape, we’ll also be asking photographers we hire not to manipulate body size in the photos we commission, even if a celebrity or model requests a digital diet (alas, it happens).“ (Via: Glamour.com)
Now that there is technology out that can show how much a picture has been altered, perhaps magazines and ads will have to have a warning label: Attention, we have changed this gorgeous woman (or man) to standards that society has set.
Check out the photo gallery for other beauties Photoshopped for not being perfect enough.
Lovelies, do you retouch your photos? How do you feel about magazines and advertisers manipulating bodies using Photoshop?





sunflower / 393 posts
I retouch lighting in my photos, perhaps a little coloring, but never do I make myself skinnier or anything terribly altering. I’m glad there’s one magazine out there who wants a little realism to the people they showcase.
rose / 937 posts
Yes, I edit when I feel necessary: adjust curves, alter the colouring if I think it would look cool that way (usually a screen or lighten layer while also adjusting other things on the image itself). But I don’t remove or add things to my image.
But, you know, Photoshopped stuff has never bothered me because I’m rational enough to understand that people don’t generally look like that IRL. That and I don’t read magazines. But whatevs right?
orchid / 158 posts
Sometimes honesty is not the best policy. Who would want to buy a magazine featuring pimpled, pot bellied sleezes and skanks?
guest
@sometimestheycomebackanyway@xanga - I doubt that there are any potbellied fashion models. Although I wish there were. It lowers mens’ self-esteem to see those underwear ads where the guys have ripped abs.
guest
Way to go, Glamour! I do retouch lighting and color in my photos, but that’s it. I used to feel really down about not looking like the girls in magazines. I know it still bothers my husband to not have the physique glorified in pop culture. He’s incredibly strong and fit, but still thinks he’s fat because he doesn’t have a 6-pack and biceps that look like tennis balls. It’s not just women!
sunflower / 327 posts
So apparently I should remove my ribs for dumb people to like me. Noted.
guest
I think the bottom line is that perfection sells. I think we’re all aware that celebrities are also people with flaws. It’s just nicer to look at the photoshopped version. If I saw them in their non-photoshopped clothes, etc, I wouldn’t be as swayed to buy whatever it is they want me to buy. Especially that one with Madonna and Kat von D or whatever her name is. Touchups with Penelope Cruz and Jessica Alba are just brushing away a little imperfection. I don’t see what the problem is. If we had the money to have all those professionals working on our looks all the time with exercise and foods and all the right products, I’m sure each and every one of us would look like them. I don’t think it’s so bad. And they’re certainly not going to stop just because we vote ‘no.’ And even if by some miracle they do, we in turn would probably not buy as many of their products, and their sales would go down.
guest
I think by altering the body shape and taking away permanent features such as wrinkles shouldn’t be done for most pictures. Even if you KNOW they are photoshopped, you have a hard time saying “not a real person” to your mind that still longs for that perfection.
One time I photoshopped a picture of myself and my dog. I whitened our teeth, and I did some basic editing to get rid of my dark circles, my freckles and other normal features of my face. Afterwards, I was annoyed about it because I realized I could NEVER look like that (okay, maybe I could whiten my teeth). It’s just unhealthy to see those images, whether you know they are photoshopped or not. And I’m sure it makes the models/celebrities feel bad because they probably wish they could look like their photoshopped picture.
I don’t think I’ve ever posted any photos that were altered in PS unless it is painfully obvious I was messing with PS effects (see: my profile pic).
rose / 980 posts
No, I don’t photoshop my pictures. I think that’s obvious. lol And I think it is really silly to demand such perfection.
orchid / 115 posts
This is great. Part of me wants to go purchase a Glamour magazine right now just to support this initiative.
guest
wow I am quite shocked by the before after. It’s not like the people in the before pic were ugly, but the difference is so big I wouldn’t recognize them.
I somtimes do change the colors of my pictures but only when the camera didn’t capture them right. I don’t photoshop pictures of myself (ok I did for fun once) but I don’t show them, because that would be like lying. Instead I make them blurry/ black and white etc to hide some flaws
guest
That’s good to hear! I don’t manipulate my photos… If I don’t take a good picture, I just won’t use it.
guest
that is the best thing i ever heard except i don’t believe it
guest
@sometimestheycomebackanyway@xanga - your stupid ass comment doesn’t make sense
guest
yay for Glamour Mag!
guest
yay!! go glamour!!! maybe young girls will feel a little less imperfect now