South By Southwest, a yearly music festival in Austin, usually draws a huge amount of positive media attention. But a new program at the fest has caused a massive amount of outrage: using homeless people as wireless hotspots.
New York ad agency Bartle Bogle Hegarty gave homeless Austinians 4g wireless hotspots to carry around. Fest attendees could use the hotspots to access social media (and theoretically post about all the fun they’re having with their $130 wristbands). While it’s unclear if the agency is paying the “hotspots,” users are encouraged to give them $2 for every 15 minutes of use. One homeless man named Mark, who is being used as a hotspot, doesn’t seem to have a problem with the program. “From my point of view, it’s not degrading,” he said. News media outlets across the nation, however, seem to disagree. [via Gawker]
What do you think of the homeless hotspots program? Would you ever use one?