So for your extra unsettling revelation of the day: if you’re a woman who uses cruelty-free cosmetics on a regular basis…your label might be deceiving you.

Buying cruelty-free products (meaning products not tested on animals) does require a certain amount of faith (read: a lot), as investing in any product with a special claim does. But the stamp of cruelty-free is one that’s pretty near and dear to a lot of hearts, and this news might rock the boats. Five Los Angeles women are filing a class action lawsuit against Mary Kay, Avon, and Estee Lauder, claiming that the brands have reaped the monetary benefits of marketing their products as “cruelty-free” when, in reality, they weren’t. Shady.

Here’s the lowdown: apparently, all three companies stayed true to the parameters of the cruelty-free label until they entered the Chinese market… at which point they started testing their makeup on animals in China (China requires animal testing in order for items to be sold).

And so, the ladies are asking for $100 million in damages (holy moly), saying that the company didn’t specify that some of their products were, in fact being tested on animals. $100 million. Guess they’re trying to teach them a lesson. The problem is, there is no clear-cut, formal definition of “cruelty free” according to the FDA, and it’s unclear whether or not the women have a case, based on that fact. (via Jezebel)

We’re hoping the attention will put an end to the false advertising. Until then, if you’re a cruelty-free gal, we’d avoid these shifty brands.

Do you Lovelies buy cruelty-free products? How important is it to you that the cosmetics you use aren’t tested on animals?