Us ladies get a bad rap when it comes to our relationship with alcohol.
Either we have bad taste or can’t stomach it — one of the two. And I mean… I don’t do much to counter that attack. I just kind of say “NUH UH” as I take another sip of Arbor Mist Sparkling Wine, strawberry flavored. Le sigh.
And if our propensity to drink things with the words “beach”, “cranberry”, “breeze”, or “cosmo” in it wasn’t enough, we can now drink our wine according to our mood. Said wine is called “Be.”(yes — Be, period.), and it comes in four different, very womanly flavors. We got the Radiant Riesling, the Flirty Pink Moscato, the Fresh Chardonnay, and the Bright Pinot Grigio. And if you’re not in any of those moods, then have a glass of milk and go to bed, because you probably shouldn’t be drinking anyway.
We’ll leave you with this little description, found on their website, detailing what will happen to you once the Flirty Pink Moscato travels down your gullet and sets up its mood tent in your unassuming body:
Be. Flirty Pink Moscato beckons you to pull out the sky-high stilettos, add some sparkles to your eyes and maybe miss the top button on your blouse (oops) as you head out the door to share some wine with the girls. You may do some extra arm-touching and giggling tonight. But, (in your defense) the jokes are funnier when the world is your flirtatious playground and you’re the perfect blend of confidence and playfulness with a delightful finish of harmless fun.
We can’t make this stuff up. (via Jezebel)
Would you Lovelies drink “Be.” wines?
daisy / 603 posts
Well, I know what I’m not buying.
I may like the taste of this wine because I do tend to like sweeter, lighter wines, but after reading the description and the way they are marketing it, no thank you.
I’d rather drink vodka and then seduce my fiance. I don’t need some fruity, girly drink to tell me how to act.
guest
I don’t even know what to say. That little description was the dumbest thing I ever read! Like women are brainless. @_@ I like my whiskey straight up, thanks.
orchid / 194 posts
That description is just ridiculous. I don’t drink anyway, but if I did, I’d pass.
guest
And just when we move a step away from the sexists marketing…..this happens.
Red wine. Scotch. Whisky. Japanese liqueur. And sometimes, only sometimes….dessert wines.
Nomnom.
guest
Cause alcohol is just so wonderful. Next. That description sort of makes me feel like an innocent whore.
guest
O___o
guest
I hate sweet alcohol drinks..
dahlia / 2747 posts
okay the description is dumb, but it looks tasty….
guest
-shrug- I’m going to go out on a limb and say I actually really like the image they’re projecting for the wine.
guest
I’ll stick with my Jack and Coke. KTHXBAI
guest
@ShirleyD@xanga - I’ll have what she’s having. Thanks.
guest
sigh. from a marketing standpoint it’s a great ad. No, women aren’t brainless, but where in there does it say that they are. The ad does not say: “hey women. since you don’t know any better, this is what you do. drink this and be a dumb whore.”
No. It says “ladies, come, relax, take a load off (which is what ads for most products say that include alcohol) doll up a little and have some fun.”
I can see this being an extremely popular drink among women 21-25. I’m a smart girl, but I love to throw on a dress and be feminine too. I’ll buy it.
guest
Isn’t that description exactly what (a lot of) women are hoping for when they decide to drink? That it will give them an evening of playful excitement?
My favorite wines happen to be rieslings and moscatos- if I’m going to sip on something, I want it to be tasty. Truly though, I don’t drink very often, and when I do, it’s usually tequila.
guest
Another reason why I don’t drink.
daffodil / 1525 posts
lolz. idc, i’d drink it anyway if it was cheap enough
sunflower / 332 posts
@ShirleyD@xanga - Yep, you don’t know how right you are.
Doesn’t look attractive to me at all, so…yeah if they thought that it would bring attention because of the vivid colors and stupid stereotypical names that can be considered a way to “define” a women’s mood pattern…think again.
guest
@HaleyHailstorm - my thoughts EXACTLY.
guest
I think displaying the typically female taste as inferior and supporting stupid prejudices is a lot more “de-powering” than looking over a silly marketing strategy, and trying maybe enjoying the drink anyway.
Granted I don’t like that description, it’s not appealing at all (just over the top), but I feel like maybe it’s already a counter-movement against all those decidedly un-girly girls who never wear pink (ew!) and LOVE soccer and videogames and of course HARD drinks, because ALL other women are stupid clingy nags and a pain in the legs of husbands but they are the contrary and that proves it.
Maybe I am really wrong but I thought we women were over the days where we have to PROVE that we are not stupid. So I don’t feel like this is “throwing us back”.
guest
I think it’s cute.
guest
I am a wine snob. I highly doubt I will be trying these, but I can see someone getting them for me as a gag gift in which I’d have them on hand for my girlfriends who aren’t avid wine drinkers.
guest
Why is EVERYTHING labeled sexist these days?
There was NOTHING sexist about that ad! All it was saying was get dolled up and have some fun. What do girls do when they go out and drink?? GET DOLLED UP AND HOPE TO HAVE FUN.
And what else do they do? “miss the top button’ so they can turn some head while out.
Either im confused, and being sexist isn’t a bad thing anymore, or it is being WAY over used.
guest
I’d like to try these.