Lovelyish

There’s still a long way to go.

Good gosh.

Some of them aren’t that bad, but some of them are.  The first one is just as negative towards men, saying that they can’t remain faithful.  I think the fourth one with the Lipton tea and divorce is just funny.  Also, “Christmas morning, she’ll be happier with a Hoover”… No, no she won’t.  Sorry.  

So…..I’ve never been a huge feminist and I’m glad that men and women are pretty much equal now, but I asked my parents for a Dyson ball vacuum for christmas….only because I don’t have a husband to ask. And I COULD probably buy me one….but I’d much rather buy other, more fun stuff for myself.

I often have trouble opening ketchup jars because I’m a woman.

I LOVE THEM! (Sorry, I’m the non-feminist female). They crack me up! They weren’t meant to be serious, they were meant to be funny… success.

I’m taking a class on the sixties right now. Some of the primary sources we’ve studied are just horrifying. (I recognize a lot of these vintage ads – this shit is the tip of the iceberg.) The sad thing is that, though it’s not quite as overtly mainstream, women today still have a lot of bullshit to wade through.

Ha, we haven’t come that far, the sexism just isn’t as blatant these days.

They are adorable!

The spanking one bugs, but most of the others don’t. Since a lot of women were actually housewives back then, and concerned about their homes- of course! Because that’s what they were doing.

For example, the Hoover- have you ever tried to use a pre-Hoover vaccuum? Me neither, but I’ve used a 1980′s model. It’s easy for us to look at that ad and be pissy, but perhaps a housewife back then would have been thrilled to have a more powerful machine. That means less work! Same for the mixer.

Keeping up with the house while watching your weight- the only problem I see with this is the irony, since they were so much less fat then. Many wives are, even today, legitimately trying to do both.

So, I’m not really sure what’s under attack here- businesses attempting to appeal to their markets? The fact that women were housewives? Less PC development?

Also, as far as gender equality goes, something interesting I’ve read is that even when women are working the same hours as men, they still tend to do more housework and child-rearing.

these are crazy, but i think women have the same thing, just now it’s more pressure to look a certain way. 

A lot of them are awkward today, but I think the Lipton one is kind of charming. It’s basically saying — well this tea won’t save a troubled marriage, but he’ll notice a different brand and have polite conversation about it at the dinner table. I thought it was pretty cute.

How is this different than today commercials?? ALL cleaning products are marketed at women and most commercial that involves any housework such as cooking stars “the housewife”.

@Im_Amelia@xanga - Exactly what I was thinking.

“oh lucky me! a vacuum to clean up your messes with!” lmao

I don’t know.  I kind of liked the hanky spanky going on in that Chase & Sanborn ad.

Cry a little!  Just a little!  Wow.

The first ad is kinda true; men do tend to stray. We’ve just realized that it’s not as much what we’re doing wrong as it is that something’s wrong with them.

Wow. These are..just..wow. “Blow in her face and she’ll follow you anywhere”…what does this even mean? 

There is nothing more than I love than a guy blowing his cigarette smoke onto my face. It’s not like I enjoy breathing or anything…

While things certainly weren’t the most egalitarian before the 2nd wave of feminism… It wasn’t as bad as feminism made it out to be.

So women went from being fully clothed to wearing next to nothing in ads, I’m not sure we’ve come that far.

I found this pretty funny. I mean, they’re horrible and sexist and all that, but my sense of humor keeps me from being too offended. The last one particularly made me laugh.
“Blow in her face and she’ll follow you anywhere.”

“So women went from being fully clothed to wearing next to nothing in ads, I’m not sure we’ve come that far.”

^^^^ THIS. So very true. Nice observation.

@temporarilyinnocent@xanga -  Funny or not, they were meant to be sexist. They are blatantly throwing out stereotypes that made women look like pathetic creatures. Don’t even.

@TiredSoVeryTired@xanga - Hm,
that’s a different issue entirely and not really an issue of sexism,
but “just because sex sells, is it ethical to use it as an advertising
tool?”

@Digital_Angel21@xanga - Okay. Go fight for your rights. I’ll sit in my kitchen and wait for my man to come home.

@temporarilyinnocent@xanga - and that is fine because that is your choice. You choose to sit in your kitchen and wait for your man, which is a far cry from the days when it was an expectation and duty. I wasn’t arguing that being a housewife was anti-feminist, all I said what these ads are horribly sexist because some infer that the kitchen is the only place a woman should be. If someone made an ad like the ones above today, it would very likely be just a joke, but back when these ads existed, it was not “just a joke” but how men and society really saw women. 

@Digital_Angel21@xanga - I think you’ve hit it here. Nowadays, of course these would be less offensive, because they would be ironic. The offense is the fact that they were made seriously in a time when genders were genuinely stereotyped in these ways.

I think there is more “equality” but that doesn’t necessarily mean things are better. Nowadays everyone looks down on everyone.

OK, so I am looking at these ads when right next to them is one for Victoria’s secret with three contorted young women with cantaloupe boobs and come hither looks are touching themselves as they peer at the camera…oh, I get it…now we just pass along the same messages…with less clothes on.

huzzah for progress!