Now that Kim has gone down the religious route, it seems her momager Kris feels the need to throw some sexy into the Kardashian ring. So what is she getting attention for this time? Find out after the cut!

After a nice dose of paternity-speculation and infidelity confessions, the mom of the Kardashian clan is the new spokeswoman for Zestra Essential Arousal Oils. AKA, lube. Life & Style released some information on the decision this week:

Life & Style has exclusively learned that she’s signed on to be the spokeswoman for Zestra Essential Arousal Oils, which claims to enhance a woman’s sexual pleasure by heightening sensitivity to touch.
‘She’s tried it and uses it. She wants to promote great sex,’ a source tells Life & Style about Kris, who has been married to Bruce since 1991. ‘Zestra is an over-the-counter product clinically proven to enhance a woman’s sexual pleasure.’ [via The Superficial]

Really, Zestra? You think this advertising gimmick is going to work? I’m not sure that many women want to equate their sex lives with Kris Jenner. But hey, I could be very wrong. I suppose sales will let us know!

What do you think of Kris’ new promotion?