New colors of M&M’s have come and gone over the years, but none has been as steadfast as the brown-coated M&M. Our milk chocolate, talking M&M friends are excited to welcome this candy mascot to the world via Superbowl Sunday commercials. Her name is Ms. Brown and, according to the New York Times, she’s “finally decided to reveal herself after working for decades behind the scenes as ‘chief chocolate officer.’”
Though we won’t see Ms. Brown’s actual face until February 5, her silhouette illustrates a stylish pair of specs. Not only does Ms. Brown wear glasses, but she’s described by the New York Times as “an intelligent woman with a sharp wit,” because let’s face it, those of us who wear glasses are obviously too smart to get Lasik or poke our eyes out every morning trying to put in contacts.
Ms. Brown will join Green as the only female M&M mascots. While Ms. Brown is being marketed as an intellectual career woman, Green has always been seen as a sexual chocolate temptress. Jezebel wrote that Ms. Brown is “a female icon we can be proud of.” This may be true, but I’m a little offended on Green’s behalf that she isn’t also a strong female icon for chocolate-loving feminists to admire. I happen to think that both Green and Ms. Brown are ground-breaking personas for women, candy-coated or not. I appreciate Green’s commitment to her right to sexual agency and I value Ms. Brown’s work ethic. Instead of slut-shaming and forcing the two chocolate mascots to compete, shouldn’t we celebrate them both in the name of Sisterhood?
“Well behaved women seldom make history” -Laurel Thatcher Ulrich “Making history is easy when you’re the original milk chocolate” -Ms. Brown
What do you think about Ms. Brown? Which M&M color is your favorite?