Milwaukee’s Public Library ain’t no square, which may be why they introduced such a hip campaign. It merges the familiarity of social media icons with slogans to promote hanging in their book-stuffed innards. We can get down with that!

[via BuzzFeed]


Even the actual edifice itself looks to be bellowing with self-satisfied laughter. We like you, Milwaukee Public Library. Smooth move.

What other social media hubs should the campaign emulate? What could be a slogan mimicking Tumblr? What about Pintrest?