Call the cops, this stuff sounds über unnecessary. See the totally trademark AXE for Women ad after the jump.
We like the idea of smelling sort of dudely, but dang. In an effort to give lockerrooms of both sexes an equal opportunity to stink of excess, AXE offers a new scent exclusively aimed toward women. They call it Anarachy. So natch the commercial trumpeting its glory features sexy lady cops and a sexy man criminal.
[via Racked]
The video officially premieres on AXE’s Facebook page tomorrow. The same page boasts the mantra: “AXE helps guys look, smell & feel their best.” With a product whose name became synonymous with adolescent male desperation, I look forward to that rewrite.
Would you try Anarchy? Do you think it’s cool the company made moves to include women? Are you a fan of the classic AXE for men?
guest
I think AXE is unnecessary for men, let alone women. Personally I am not a fan of the men’s products…I don’t really like the scent. I don’t buy it for my husband when I go to the store, he has plenty of higher end fragrances better suited for a grown man to wear, and I pick unscented or “fresh” scented soap for him. I wouldn’t care either way that they expanded their product line to include women, as far as I am concerned, there are so many toiletry items targeted towards women already.
guest
Yuck.
guest
I finally understand what the Axe commercials are about. Axe (and now Anarchy) is intended to lower the IQ of women. Why hasn’t the FDA banned this stuff yet?
guest
That stuff should have to have a hazardous material sign on it! I don’t like strong perfume on anybody.
sunflower / 264 posts
I loathe the smell of Axe.
guest
Bitch, I smell awesome already.
guest
@Erika_Steele@xanga - probably because those who were harmed as a result of it were too ashamed to report it
guest
I love Axe for men and would love to try Anarchy! I don’t get why there are so many haters! Sure the commercials are comical and exaggerated, they are designed to make you laugh, grab your attention, and make you curious how the product smells. Sheesh! Apparently nobody has a sense of humor in here
guest
I love the smell of AXE for men. Not sure if I will like the female version, but I’d like to give it a try
guest
@OrchidBlossom31@xanga - AXE is just nasty to most people because it reminds many of us of middle/high school, where guys liberally apply that shit because they think it makes them more appealing. Give me a man wearing some decent smelling cologne any day… Even my own boyfriend wears AXE, at the age of 25… As soon as I scrape enough money together I’d like to get him something different to spray on himself. AXE makes me want to gag, any of the scents are like that for me. x_X
guest
My sister does these huge spring shows for the choir in my school that involves hours of practicing daily for months (sometime until ten o’clock at night) and it involves dancing, and with it lot of sweat. She told me once that a lt of girls use axe at practice because, unlike women targeted body spray, it doesn’t keep the stench away. In that sense I do believe it necessary, but since it is for women it will probably still not be strong enough.
guest
@blackspiders@xanga - Well I am sorry you have had the misfortune of running into guys who bathe in it. Anything that is over-applied will smell nasty and cause you to gag. Women can be just as guilty as guys of over-applying perfume and causing people to gag. I understand not being able to stand the smell of something once you have been over-exposed. It’s horrible.
guest
The normal Axe for dudes is the sexiest smell <3<3<3 If I ever smell it on a guy I die (in a good way lol).
guest
I’d like to have women drawn to me. Why should men have all the fun?
guest
I like it when guys smell like axe (esp. the red one
) but girls that smell like axe…. no thanks.
dahlia / 2747 posts
damnit, i was hoping the commercial would have a bunch of guys ogling at her like the male versions.
i wanna know what it smells like.
guest
The world seems to dislike a normal smelling human. Sad
guest
Axe is pretty good when used properly! When overdosed and used to cover up stench..it just makes me gag and have a headache. :c
guest
hahaha thats an interesting commercial, I really don’t give a damn. I have nothing against AXE, but lets see how they do. personally I think they should just stink to mens odor I would be hesitant to try one for women, but I haven’t smelled it yet so who I am to judge hehe
guest
Some of the Axe stuff smells good, others don’t. The same for all perfumes or cologne though. You either like a scent or you don’t. Expensive or not..doesn’t make the scent any more or less appealing. Don’t overdose on Axe, don’t overdose on Armani for Men. I wouldn’t wear the women one though..although if a friend was like here try it..I probably would.