We like the idea of smelling sort of dudely, but dang. In an effort to give lockerrooms of both sexes an equal opportunity to stink of excess, AXE offers a new scent exclusively aimed toward women. They call it Anarachy. So natch the commercial trumpeting its glory features sexy lady cops and a sexy man criminal.
The video officially premieres on AXE’s Facebook page tomorrow. The same page boasts the mantra: “AXE helps guys look, smell & feel their best.” With a product whose name became synonymous with adolescent male desperation, I look forward to that rewrite.
Would you try Anarchy? Do you think it’s cool the company made moves to include women? Are you a fan of the classic AXE for men?