Call the cops, this stuff sounds über unnecessary. See the totally trademark AXE for Women ad after the jump.

We like the idea of smelling sort of dudely, but dang. In an effort to give lockerrooms of both sexes an equal opportunity to stink of excess, AXE offers a new scent exclusively aimed toward women. They call it Anarachy. So natch the commercial trumpeting its glory features sexy lady cops and a sexy man criminal.


[via Racked]

The video officially premieres on AXE’s Facebook page tomorrow. The same page boasts the mantra: “AXE helps guys look, smell & feel their best.” With a product whose name became synonymous with adolescent male desperation, I look forward to that rewrite.

Would you try Anarchy? Do you think it’s cool the company made moves to include women? Are you a fan of the classic AXE for men?