First of all, show of hands if when prompted with the tag-line “The World’s Cutest Dog” doesn’t immediately bring to mind your own pooch. OK, those of you still with me, let’s continue.

If you haven’t been to Urban Outfitters in a while don’t know Boo already, it’s high time to get wise. He’s the most-fanned canine on Facebook! He has like, a combined (approximately) bajillion views on all his YouTube videos! He was on Good Morning America!


Anyway, now that you two are acquainted, wouldn’t you like a plush imitation Boo of your own to carefully pose around your apartment? Pre-orders start today, with the first shipments slated to start March 3. But goodness gracious, do heed the red caution text while ordering up:


Looks serious! [via Refinery 29]

Is this even a blip on your radar? Or should your neighbors expect to help you illegally up your Boo purchases?