A retail shop in Madrid offered an exclusive discount offer today. Exclusive to only those willing to strip down to their underoos in line.

To get the completely free clothes, the store, Desigual, stipulated via their website that hopefuls should be among the first 100 underwear-only shoppers and in line majorly early.

Doors opened at 9 this morning to receive the nude-ish clothes fiends. It was about 34 degrees F then. Awesome! However, those tough enough to snuff out the frigidity got however many clothes he or she could carry from Madrid’s shop without dropping a dime.

Fans of Desigual’s San Francisco location might need to scout out some fresh panties — there’s talk of extending the quirky sale there soon. [via Huffington Post]

I’d definitely do this. What an excuse for wearing your exciting new styles out of the shop!

Would you ever go for this? Maybe if it were a bit warmer?