In your “these people must have so much money to squabble over such silly things” news of the day, it seems that jewelry designer David Yurman is rather peeved at Kate Moss in regards to the shots for her new jewelry line.
Yurman says that Moss’ ad for Fred (right) rips off the shoot she did for him a year ago (left). While they are incredibly similar, Tiffany Yanetta over at Racked poses a legit question: don’t most jewelry ads mirror each other? She says:
A quick Google search revealed that most high-end jewelry ads contain at least one of the following three elements, if not all: topless-ness, a hand-in-front-of-the-face pose, and sprawling out on your belly, topless.
Check out the gallery for some of her examples and decide for yourself! [via Racked]
Indeed, it does seem that “jewelry ad” often equals “naked woman putting her hands all over her face.” Frankly, I think most of them distract from beautiful pieces by being dominated with beautiful women. Without looking, can you tell me what Kate is wearing in each of the photos above? Better yet, can you describe and decide if you like them? I couldn’t! Just give me shiny, sparkly shots to drool over; I may not be able to afford the jewelry, but at least I’ll enjoy it more.
What do you think of the ads? Would you prefer jewelry ads to not have models in them?
daisy / 501 posts
Although a basic dress wouldn’t take too much away from the photo, it makes sense they’re nude. Only the jewelry is on display.
rose / 937 posts
This isn’t shocking. As @chicbananas@xanga mentioned, it’s about the jewellery, so being naked makes only see the one thing being pushed for purchase. Also, hands in front of the face is a seriously smart move for rings and bracelets, since people are most likely to first look at someone’s face (eyes specifically). So if the jewellery is right up there, then obviously you will be more likely to look right at the jewellery. And lying on your stomach is just seen as sexy and not overly pose-y.
I’d rather see models wearing jewellery because it gives me a sense of how the item wears. My biggest pet-peeve shopping on Etsy (or any jewellery place, but Etsy is the only place I really shop) is when there is no picture to show how the piece wears on someone. You can give me all the dimensions in the world, but seeing it worn is always going to make me want to purchase it far more than just seeing it lying there, because then I can more easily picture ME wearing it.
guest
I would prefer jewelry ads to not have naked people in them. Is there any class in the world any more? It’s jewelry, not 1800′s art.
guest
Considering that what we are really buying is usually the woman in the picture… or the idea of the woman in the picture… I can’t see this trend stopping anytime soon. It doesn’t bother me.
guest
I love pictures of naked people, especially of naked, beautiful girls. Ban guns instead.Guns kill people, naked girls usually don’t.