This brightened my day. Andrej is the fashion industry’s sort of pet favorite at the moment since he’s made history as a successful model on both sides of the gender fence — a fence that’s sort of crumbling like the Berlin wall. That said, Dutch company HEMA just rolled out an ad featuring none other than Mister Pejic modeling the store’s own — push-up bras.
When I moved to Amsterdam in 2007, HEMA was a life-saver. I had neglected to bring miscellany things like a pillow or an umbrella, and their prices were something I could actually stomach — unlike their street food — even after the exchange rate. This bra, which seems to truly deliver on “2 cups extra” is a mere 20 euros, and I must say, Andrej is rocking it.
I think my favorite part about this ad is that if someone isn’t clued in about Andrej and his reputation in the fashion industry, they would overlook this ad just like any other of a woman modeling a bra. It’s so subtly tongue-in-cheek I can’t help but giggle. Sure, Pejic’s name is printed at the bottom, and he is very feminine and doesn’t really have a preference on the gender persuasion of the fashions he sells, but this is a quiet triumph for all the dudes born unfairly as dudes who are trying to be accepted as women. This, to me, isn’t just a guy who happens to look nice in womenswear. It’s a statement that says, “It’s okay to wear what you feel comfortable in. We (pun intended) support you.”
Thoughts, Lovelies? Is this a step forward for trans acceptance?