The recent trend of changing logos into a commentary continues, but this one has expanded to a variety of brands instead of focusing only on websites.
The pictures are called “Honest Logos” by Viktor Hertz and can be found on his website for Designers Couch.
Hertz introduces the logos with a short blurb. “An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know,” he says in summary of the collection.
What do you think of Hertz’s “Honest Logos”? Do you find them cheap or brilliant? Which one is the most accurate, which one is the least?