The U.K’s Advertising Standards Authority has been rather ban-happy lately, axing an allegedly “racy” ad with Dakota Fanning and another featuring a model deemed too thin for public viewing. But if you rolled your eyes over either of the previous incidents, steel yourself for the ASA’s most recent crackdown.
The newest ban targets the photo featured above, which is a part of the Miu Miu campaign featuring Hailee Steinfeld. Perhaps you are perplexed as I was at first. Why was this banned? Maybe her heels are too high? Are calves inappropriate now? What about wiping your eyes? Few could make up the true excuse if they tried:
The Advertising Standards Authority ruled that the image…was irresponsible because it depicted a child in an unsafe location.
[via The Telegraph]
Yes, that’s the real-life reason. Apparently Miu Miu’s ad is going to lure children into playing on (possibly abandoned) train tracks. Frankly, I think the more irresponsible message here is that you should go sitting on dirty old metal in a dress that probably costs several of my paychecks.
While there may have been shades of grey in the morality of the previously banned ads, I’m going to go ahead and call absurdity on this one.
Do you think this ad deserves to be banned? Can you think of other advertising campaigns that the ASA should be focusing their energy on instead?