The U.K’s Advertising Standards Authority is on a roll! Fresh from banning Dakota Fanning’s “racy” Marc Jacobs ad, the ASA has banned yet another ad–this time for featuring a “too skinny” model.
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British clothing line, Drop Dead, recently released an upcoming ad, featuring an underweight model in a bikini. The ASA quickly cut the ad, calling it, “socially irresponsible.” The agency said:
In the bikini images her hip, rib and collar bones were highly visible. We also noted that in the bikini and denim shorts images, hollows in her thighs were noticeable and she had prominent thigh bones. We considered that in combination with the stretched out pose and heavy eye makeup, the model looked underweight in the pictures.”
I have to agree with the ASA this time. The model is definitely underweight. I honestly can’t believe that this clothing line would think that this was acceptable, especially when their ads are said to be targeted at young people. Body image is a common issue with magazines and the fashion and entertainment industries as a whole. Often, pre-teens and teens think they should look exactly like these models because those are the images that they are constantly given as examples of beauty. There’s absolutely nothing wrong with being petite, but this is crazy! It was very irresponsible of Drop Dead to feature this model, and I’m glad the ASA shut it down. [Via Huffington Post]
What do you all think of the ad? Should the ASA have banned it?
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erm, yes!
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that fucking atrocious swimsuit is reason enough for me to ban it.
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I agree with this one.
orchid / 184 posts
I agree with this one. That’s just ridiculous. & the swimsuit is atrocious I’m going to agree with @carydeeluxe
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I don’t know. That’s kind of offensive to people who are naturally that thin. That’s like banning an ad with tan people because they may use tanning beds and tanning beds are unhealthy.
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@armsraceofsound@xanga - you raise a good point! but unfortunately it’s how the media works and more often than not models are pretty thin and i think the UK is attempting to take a step in the right direction with this
not to mention the underboob O_o looks uncomfortable
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It’s time to worry when ads can be banned for no better reason than being “socially irresponsible”.
Watch out Trojan, XX, McDonald’s…
hydrangea / 77 posts
Well she does look too skinny, so it’s not unreasonable to ban it.
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I think the better question is this: why was she chosen for the ad in the first place? Isn’t the point of a swimsuit ad to feature a sexy model? She looks like a Halloween prop.
@WaitingToShrug@xanga - wouldn’t Trojan be a socially responsible ad, since the alternative is risking STD transmission? Though I agree ads shouldn’t be banned for being “socially irresponsible” any more than fiction should be banned for being “disturbing” (which it unfortunately can be, in the US).
rose / 791 posts
It shouldn’t be banned. Some people are naturally that skinny.
@armsraceofsound@xanga - exactly.
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I think a lot of people are missing the point. The ad was banned because it would promote an eating disorder among some people. The media constantly telling you that body type is pretty, better, etc. is going to cause some people to hurt themselves. Seeing that body type in real life isn’t going to have the same effect.
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@theflowerstem@xanga - By that logic… they should also ban any add that features overweight people… because for some people, that would promote compulsive eating/binge eating disorders as well… right?
daffodil / 1601 posts
Well, she does look pretty thin. If it’s natural she can’t help it. It’s conflicting. There are those who may look at this the wrong way, and there are other people who are naturally that thin and should be able to feel good about themselves in a bathing suit and not be categorized as “ban-able.”
I’m irked though. I can understand how visible ribs and femurs are probably too much but I can’t stop expressing my confusion with those who feel like visible collar bones are a sign of being underweight. I’m size 10-12 and I have very visible collar bones. I thought collar bones and wrist bones were things that just stuck out.
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@armsraceofsound@xanga - are there really actually people who are naturally that thin? that eat? she doesn’t look healthy to me…
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You know… There are a good number of girls who grow up self conscious and thinking their bodies are inadequate because they’re mocked for being so thin (these are the girls you often hear complaining about their inability to gain weight). All the skinny girl slander just serves to reinforce that.
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@enoughtodiefor@xanga - there definitely are. I know a few people like this. It’s definitely natural because their family members are also thin. I know two sisters who are so thin you’d swear they were anorexic but they have just always been thin, like their mother. Their father was thin, too, before he got old and got a beer belly.
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@armsraceofsound@xanga - hm. well, now I know. If I see a girl that “looks anorexic”, I don’t really treat her differently anyway, but it is interesting to know.
daffodil / 1525 posts
@raspbxrrryjam@xanga - Agreed.
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@theflowerstem@xanga - Yep, thats true! Its not about people being naturally skinny (are people really THAT natural skinny also?) its about these people, and kids seeing these models super skinny and thinking its okay to be that thin when its… On the verge, is? anorexic..
I think it should be banned… She is way too thin…
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Yes. That chick is too skinny. Who the fuck cares? Move on. I don’t understand why every little thing about anorexic girls or fat ass girls is always brought out as this huge thing. That girl is clearly too skinny so who cares if they trash the ad?
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Ya know. If women would all just wear the burka, none of this would be an issue and they might finally acheive a sense of peace with their bodies. Women would never have to worry themselves into anorexia or comfort food obesity because all women would look the same in the burka. They wouldn’t have to blame their drastic behaviors on a photo that they saw of a slender model in a fashion magazine when they were 12 years old, because you can’t really tell how slender or large a woman is inside the burka.
The burka. Consider it and be at peace.
Sometimes it is just so good to be a guy. Sometimes. (We have our own shit issues that we have to deal with.)
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I like this. A lot, actually. I mean, she’s gorgeous, I won’t deny that. But I’m glad people are finally changing the message that society sends.
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The girl is way too thin, but I think banning it is bullshit because when has an ad EVER been banned because the model was overweight? Uh, never.
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Um. I am naturally this skinny. That body, plus tan skin, is pretty much exactly like mine. Apparently this means if I decide to wear a bikini I will be inspiring eating disorders everywhere? That’s fucking great. People need to step off. Seriously, stop taking advertising so seriously>.<
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The ads should list her diet, exercise regime, and “medication”.
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Her collar bones are fine, considering mine look like that, but I’m no where near as skinny as her.
Honestly, she’s too skinny. I think it would be fine if she was wearing clothing, but in that [fugly] swimsuit so her bones can show? Nope.
magnolia / 1369 posts
just because i think that she’s too skinny doesn’t mean that they should ban it . i think the bathing suit is nauseating but hey, whatever .
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Did you know, a VS runway model does not drink nor eat at least 12 hours before walking the runway?
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This was my body type before I started working out. I don’t think it should be banned. We should accept body types of all varieties.
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I think it’s sad that the company has an employee who would choose to hire a model of these proportions. An ad like this one would never inspire me to purchase the swimsuit worn. Come on, no one is that skinny without a health issue, whether it be an E.D. or hyperthyroidism or something serious.
orchid / 109 posts
I’m skinny too (not at this point but I was a few months before), and I wear bikinis BUT the difference is that it is an add. She looks sad and tired though. Strange choice. The suit is awful, pictures not well taken (we can see one of her breast part on the left for exemple, that is strange for a professionnal photoshoot). May be the point : making people speaking about it.
By the way, if she had been obese, people would have claimed” good good, curvy women on adds” even if it’s also really unhealthy. Two weight, two measures !
We don’t know if it’s her metabolism or illness that makes her that skinny.
orchid / 109 posts
@selfhelpchick@xanga - some people are lkike this NATURALLY and they have to face this kind of remarks that hurt them a lot. I’m not in this case, but I have some friends that are struggle to gain weight but can’t. They are adults (men or women), they have always been that skinny and always suffering from being called “anorexic” or “skeleton”.
Pay attention not to hurt people…
rose / 791 posts
@selfhelpchick@xanga - yes, they are. I know several girls who eat a lot and just can’t gain weight. They don’t have medical problems, that’s just how they are.
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i agree wholeheartedly with this one. amen, UK.
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It’s not like this model is disturbingly thin firstly.
Secondly, they have models who aren’t just “full,” but are often overweight. Yet they don’t nearly as much heat, and the people who give them heat get even more heat.I think she’s beautiful, although the makeup and the fact that the top is a little askew does make it a little bit closer to ban worthy.But my collar bones and ribs protrude when I’m in a bathing suit, does that mean I could never be a model?
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@Nele - I agree with you for the most part. If she’s naturally that thin, let her be. But don’t make her LOOK unhealthy and disheveled or anything, you know?
orchid / 109 posts
@Tout_nestpas_parfait@xanga - I see your point. They wanted people speaking about this add I guess. A marketing trick maybe. (you’re french too ?)
rose / 903 posts
Good. She IS too skinny. Yeah, some people are naturally this skinny… but why use models that represent the skinniest people? That’s not right.
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Censorship sucks, but I definitely agree that this would set a poor example.
rose / 791 posts
@KickDrumHeart@datingish - why not? If more overweight people are allowed to be represented, why not naturally skinny girls too?
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i find it pretty ironic that they are called “DROP DEAD” and they used an underweight model.
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I don’t feel that it should be banned, I’m all about freedom, but I would hands down agree that this model is too thin.The swimsuit agency should be able to express themselves as they feel appropriate, but good business is to listen to your audience, and I don’t see anyone here saying “I wish I looked like that.”
The people who look at this and say “I need to be that thin,” have some deeper underlying issues. I don’t think advertising sends people into eating disorders or self esteem issues and if it does we need to reevaluate how we are instilling confidence in our youth regardless of rejection, social pressure, and extreme comparisons.
I would edit our confidence before editing the freedom to express.
People are this skinny. I’ll never forget a girl I grew up with who cried and ate every single thing she possibly could to try and gain some weight to no avail. I wish people would have made her feel pretty and not criticized her because she challenged their own insecurities or standards. Same with obesity. As long as you’re leading a healthy, active, lifestyle and take care of yourself and your body… Who’s to say what the “size of beauty” is if not ourselves?
Here’s to the UK for recognizing there’s a problem, but unless there was a proven disorder in this girl (in which case I would have def. agreed to it being “socially irresponsible”), not the right way to go about it. Hurting one group to protect another isn’t getting us ahead.
rose / 903 posts
@written_conversations@xanga - Because unnaturally skinny girls are being represented, more often than not. Models are looked at as the ideal – no girl should grow up seeing this as the ideal.
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I’ll freely admit, I have an ed- but it took way more than looking at stick thin models with jutting ribs to make me decide that I wanted to become sick and obsessed. Come on now, “thinspiration” is a joke when you’ve damaged your body so badly that you can’t even lose any more weight no matter how hard you try, or if you consider the fact that MOST people are not that skinny. I’ve been like this for 6 years; in fact, I’m sicker now than I’ve ever been, and NO, it is NOT glamorous, it’s actually quite awful. It seems to me that the emphasis on why ed’s develop is based more off of the fact that an underweight model was featured in a swimsuit rather than the afflicted’s mental/ emotional state and set of situations. Pictures do not inspire a person unless they want them to. The focus is in the wrong place. It’s ridiculous that people think that adolescents and young adults don’t know how to think for themselves. Did anyone stop to consider that maybe this model is underweight because of a lifestyle filled with heavy drugs rather than having an ed? For that matter, what if she has to take some kind of legitimate medication that causes weight loss?
If they really want to send a message to the masses that radically underweight models will not be tolerated, then they need to completely eradicate that image by actually adhering to standards and sending them home. Better yet, stop banning ads, because they’ve already done the “damage” by being seen at all- instead, just dont’t even create ads like that. Some people are naturally skinny- but nothing a doctor’s visit wouldn’t be able to verify.
As for the ad, it’s poorly done, in my opinion. Her hair looks frizzled and unpolished, and her facial expressions don’t appeal to me at all.
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TO EVERYONE who argues that if this is banned, overweight models should be banned too.
when the last time have you heard of someone being fat because they took a fat person in the limelight as their role-model?…right, never. You’ve maybe heard of people binge eating out of frustration, maybe because they feel like they never can do a thing right. And of the famous jojo effect..people who started off normal dieted and never learned to listen to their body and got bigger and bigger.
How often have you heard of children as young as 6 finding themselves too fat, and pre-teens and of course teenagers already devellopping anorexia and bulimia, because they didn’t find themselves good enough?…and of those who already have these disorders staying where they are because they think it’s ok wanting to be “beautiful”`?
If it was up to me, I’d choose people of every size for the campaigns, mostly normal/healthy because most consuments are normal. Thinking more business like and considering that certain clothes don’t suit certain bodies, It seem acceptable to have a main collection for the averge-sized ones and some “extra-collections” For the extreme cases. Maybe. But in that case the extremely skinny ones should have an extra-collection too. The idea of a special collection has already established but IT’S ONLY FOR LARGE PEOPLE, while the skinny and ALL THE NORMAL people are represented by anorexic-weight models together. There is good, and then there is fat. IPlus many clothes are taylored to suit skinny child like bodies only. I could never squeeze my “huge” b-c cup breats into this. People get inspired by the models then deceived by the mirror so they think there is something wrong with them, when in reality the models are unhealthy.
On another note…overweight models? show me some pictures. Because most of the plus-size are represented by pretty healthy women. (and even being slightly on the chubby side is healthier than being slightly on the anorexic side).
In other words…seriously????
generally speaking the ban is a positive thing.
sunflower / 264 posts
@ChristinesRants@xanga - agreed.
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@ChristinesRants@xanga - You’re taking this awfully seriously for someone who claims it’s not a big deal. I probably have about ten lbs on this woman and I still get comments about being anorexic. I’m not losing any sleep over it.
Your body isn’t inspiring anything because no one knows who you are. This model is part of a major Marc Jacobs campaign, and committing something to print in the fashion industry generally glamorizes it. It’d be pretty ineffective advertising if you looked at an ad and thought, “Wow, I want to look nothing like the model.”
More or less, you can’t determine who is healthy or not simply by looking at a picture. While some people are naturally this skinny and completely healthy at this weight, it’s realistically unobtainable for the vast majority of women, and many of those women have severe body image issues. The difference between this and overweight models is that not many skinny people see an overweight model and decide to emulate them – those models exist primarily for overweight women to relate to, and those exact same overweight women still usually diet because they want to be skinny.
See the difference? I don’t understand how this concept is so difficult for everyone to grasp.
sunflower / 448 posts
Banning an ad because you don’t like how someone looks? Controlling what the public sees because it’s offensive? No one sees a problem with this? Suddenly people think a race or people group isn’t pretty, and they are banned from display…sounds familiar.
Be careful what you consume.
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@raspbxrrryjam@xanga - You, just like a lot of the people commenting on this post are missing the point. Overweight and obese isn’t the standard of beauty for body type. No one is going to feel like they should eat excessively from seeing an obese woman in an ad. You’ve seen obese women in ads did it make you feel like over eating? No.
Back in 2008 a fat girl asked me what size I wore and I told her I wear a size 1. Do you know what she said to me? She said, “Ewww that’s ugly!” For your information, I am not short I’m 5 feet 3 and a half inches tall, so that size does look really small on me. Anyway, I was able to laugh it off because I know that my body is what society considers beautiful. A fat person should be able to have the same feeling of confidence that I had when I was told my body was ugly.
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@theflowerstem@xanga - Overweight bodies ARE a standard of beauty… perhaps you’ve missed all those new magaizes and websites and companies that glamorize these women?
Once you’re done looking at all the glamorous ‘plus sized’ models… Go search for “BBW” and peer through the thousands of adult sites that sexualize and glamorize obese women.
Since people seem to think that seeing a skinny woman presented as beautiful is going to cause women to starve themselves half to death… what’s to say that a fat woman presented as beautiful won’t cause someone to eat themselves half to death?
It’s really sad that your confidence apparently stems from knowing that you fit what society deems beautiful. You should work on that, btw.
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The only thing that ad is good for is thinspo fodder. Like there isn’t enough of that floating around already.
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Drop dead….? Enough said.
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@raspbxrrryjam@xanga - How often are these companies presenting fat women in their magazines? A few big name fashion magazines have done a little skit once, but you don’t see plus-size women in their magazines unless a plus-size skit is being done. Plus-size women are not in mainstream media, you rarely see it. Just because you see something every now and then, doesn’t mean it’s apart of the standard.
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no worries, when the world plunge into another dark age again, skinny will fall out of fashion soon enough
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ummmm… ewwww she looks grosss!!!!
way too skinny!
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Okay, I can understand this one. As a skinny chick myself, this makes me uncomfortable. And it would break my heart if any woman thought they had to be this thin to be beautiful or attractive because it is not a body type you should aim for.
I understand the “what about the girls who naturally look like this” but it’s not worth it. Plus, I always feel like girls naturally that thin and underweight probably have an over active metabolism which can come with other issues. My dad is on medication because it was starting to result in his hands shaking…
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@BinarySearch@xanga - My only issue with burqas is they cover the woman’s face. Obviously, if a woman wants to cover her face, she can go ahead, but I feel like it dehumanizes her a bit. Faces are where emotions are expressed. But I agree with your point regarding the non-face covering part of the burqa, it would decrease a lot of body judging.
cherry blossom / 46 posts
I think because it’s Britain, great ban it, I don’t care what you do, but in America I would be pissed as hell of they banned it, because it is unconstitutional.
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yup i agree with this one too.. the too skinny models were banned… we dont need any more dead little girls
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@theflowerstem@xanga - You’re…. kiddin, right? There are plus sized versions of popular magazines as well as plus size SPECIFIC fashion magazines.
As for plus sized women in the mainstream media… holy shit. I KNOW you can’t possibly be serious about that. How are you blocking all of the plus sized women out!?
rose / 980 posts
Oh, please right now in society the pressure is to be thin. There is no pressure to be fat. That’s why this ad is so ridiculous. I’m not going to say it should be banned, because censorship makes me squirm, but dang what was this company thinking?
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Lol at: “the model looked underweight in the pictures.” The model IS underweight in the pictures. Ban it though? maybe.
tulip / 14 posts
I know and understand that some people are naturally that skinny. High metabolism, genes, etc. I was one of those until I had children. I could eat horribly unhealthy food and never gain a pound. But I hate to see ads that promote extremely thin women (or extremely overweight women, neither are healthy). When I see an ad with a really skinny woman, I always wonder who the designer was: someone who prefers the body of a 12 year old boy? The right hand picture could very well BE the body of a 12 year old. I don’t worry too much about the adult women viewing this, they are responsible and mature enough to be able to understand that this isn’t a healthy image and ignore it. I worry about the more impressionable young girls, who look at this picture and compare it to their own bodies. But where do you draw the line? Only putting up pictures of women who appear to be a healthy weight would probably offend the ones who are overweight. So I guess the thing to do would be to explain to a young person that body image isn’t everything, that being healthy is.
And I mean no offense to women who are naturally this skinny, as I said that was me until I had children. I weighed 84 lbs when I was married. But I’m only 4’11 and I was a ballerina. I danced several hours a day for 5 days a week. I didn’t have an eating disorder, unless you count eating everything in sight as one. LOL I do understand that sometimes your own metabolism and genes come into play. So YES to those who have asked, it IS ENTIRELY POSSIBLE to naturally be that skinny and NOT have an eating disorder.
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@raspbxrrryjam@xanga - You obviously didn’t read my last comment because you just basically re-wrote your previous comment. Instead of reading things while trying to come up with a rebuttle, give yourself some time to comprehend the person is saying.
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I agree that it should have been banned. I only wish ads were more policed in america.
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Thank god I’m not british, freedom of speech fuck yeah usa but seriously, I see nothing wrong with a super skinny chick. I like a girl with meat on the bone but some guys and girls like this, who are we to judge what others want?
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First off, the part about the eye make up being too dark is hilarious. Besides that little bit that made me laugh I agree with those that are saying this add should not be used. It pushing young girls to reach for the unattainable. Most of the population will NEVER be that tiny, and by using this woman as a spokesperson for what beauty is (because that’s what people think of models as) they are setting the girls up for failure. It will push these girls to be that woman, and that is just not healthy.
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I don’t believe that “some people are naturally that skinny” shit. If you are naturally skinny your body reflects it. There is no fucking way her ribs should’ve been showing if that’s how her body is naturally.
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i feel bad for the model though..
tulip / 14 posts
@ninetailedevee@xanga - I have to agree with you about her ribs sticking out. There are people who are naturally super skinny but she looks more starved than a naturally skinny person would.
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Rather than banning ads based on body size, they should promote that every body is beautiful. By what standards is this model “too skinny”? Who decides what the ideal shape is? It’s total nonsense. Some are naturally skinny and some have a thicker build. It shouldn’t matter.
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i’m jealous of her body -_-
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It’s not a crime if you are naturally skinny, but I’d know ANYONE ‘naturally’ skinny enough that I can see their ribcage when they aren’t even sucking in. Throw in a cheeseburger every once and again. You can be skinny without your bones jutting out in all directions.
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@theflowerstem@xanga - Yes. I rewrote my last comment because I concluded that you must not have read it in the first place… or decided to disregard it in favor of continuing to live in your fantasy world where you don’t notice anything that caters towards overweight women.
Instead of running your mouth. Why don’t you take a bit of time to learn about what you’re trying to talk about so you aren’t just denying the existence of the things everyone else in the world encounters on a daily basis.
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@raspbxrrryjam@xanga - Just because you see a few things that cater to obese women, doesn’t mean that obese women are a standard of beauty and it doesn’t mean they’re in the mainstream. That’s like saying, I see a lot of black magazines/websites/clothing/a channel aimed towards black people, we must be the new beauty standard! No, we’re not, those things, just like the plus-size thing, was created beacuse we’re rarely (notice I said rarely and not never) given a voice by the mainstream.
It sounds like you pay more attention to things that are catering to a plus-size auidence, but YOU need to open your eyes and get out of YOUR bubble. Yes you may see a lot more things catered to a specific body type, but that doesn’t mean that body type is the new beauty standard. Open up fashion magazines when they’re NOT doing a plus-size special, the vast majority of the women are stick-thin. Look at the shows on television, the majority of the actors are thin, you will see a plus-size individual every now and then, but they don’t have anywhere near as much representation as thin people do.
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@Doitean@xanga - The model is Amanda Hendrick, who claims to live a healthy lifestyle (but what model doesn’t?) The reason she was chosen is because at the time, she was dating the designer, Oliver Sykes, who is the vocalist of pseudo-metal band (kinda pop-metal if you ask me…) Bring Me the Horizon.
From what I’ve seen of Amanda, she’s always been pretty tiny, but she’s definitely dropped weight in the past year or so, considering she’s making a pretty big name for herself in the UK and Europe
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She does look anorexic… But I’m not sure that warrants banning.
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She is not underweight. She looks like a skeleton.
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@raspbxrrryjam@xanga - you are totally right. I used to be super super thin, if you compared me to that model, I would’ve looked plumper, but I was VERY thin and I got tired of hearing all the constant bs about being thin. Like no, im not anorexic or have an eating disorder, I’m just this thin. I ended up taking appetite stimulants to gain weight so that I didn’t look “so bad”. but after gaining a lotta weight, I realized I looked ugly and fat. lol..so now im like in between. I do think that this ad promotes being thin a little too much, so it is ok to ban it. Nevertheless, they should promote skinnier girls than the average model, cause there truly are girls like that out there.
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If you truly have an issue with this girl being too thin, then look within yourself, that is where the issue lies. It isnt HER fault that YOU’RE in secure with yourself. Seriously, shut the fuck up about this.
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@WaitingToShrug@xanga - I agree. Socially responsible? Why do companies have to worry about people’s self esteems. Its not their responsibility to ensure that the pre-teen girls that would buy their overpriced (and ugly) clothes don’t have body issues. If enough people get offended by the ads, they’ll lose business.
The woman is thin, but until they start banning images of overweight women to prevent people who purposely overeat to gain weight, they shouldn’t ban images of “too thin” women.
daffodil / 1607 posts
though it’s sad, because the model or girls naturally that skinny might think it’s offensive to them, that their image or body type is being banned from ads, i see the point, that because she’s in a fashion editorial and is the chosen girl, and will be distributed throughout the world, that is going to be a standard of beauty. it already is without arguing, unlike ‘curvier” or “plussize” models, who have had time in the limelight and been argued over. it’s a really subtle way of campaigning, showing these pictures of girls over adn over and quietly being accepted
no one wants girl who are not already very thin to have to go through eating disorders in order to be a body type that they naturally are not. it’s my opinion that since that body type, skinny skinny skinny, is so sought after arleady, this might just fuel it more. plus size models’ bodies are not being fed to the publci over and over, and are less seen, and are not already being sought after. if they were, then some comments that mention this is analogous to banning overweight/plussize ads or should be a premise to ban those, then those would hold some weight.
if you look at tumblr, xanga , thinspo, etc etc whatever other social mediums/forums/public arenas, thin is just something that so many girls want to be. people are constnatly talking about losing weight, gym membership ads are based on losing weight, even if they do advertise being healthy and toned. it’s still losing fat. it’s just something that public sentiment has procured and passed along, this notion that being thin is the best, or preferred. and a lot of times no matter how skinny a girl is some, al ot actually, just want to be skinnier