The U.K’s Advertising Standards Authority is on a roll! Fresh from banning Dakota Fanning’s “racy” Marc Jacobs ad, the ASA has banned yet another ad–this time for featuring a “too skinny” model.
British clothing line, Drop Dead, recently released an upcoming ad, featuring an underweight model in a bikini. The ASA quickly cut the ad, calling it, “socially irresponsible.” The agency said:
In the bikini images her hip, rib and collar bones were highly visible. We also noted that in the bikini and denim shorts images, hollows in her thighs were noticeable and she had prominent thigh bones. We considered that in combination with the stretched out pose and heavy eye makeup, the model looked underweight in the pictures.”
I have to agree with the ASA this time. The model is definitely underweight. I honestly can’t believe that this clothing line would think that this was acceptable, especially when their ads are said to be targeted at young people. Body image is a common issue with magazines and the fashion and entertainment industries as a whole. Often, pre-teens and teens think they should look exactly like these models because those are the images that they are constantly given as examples of beauty. There’s absolutely nothing wrong with being petite, but this is crazy! It was very irresponsible of Drop Dead to feature this model, and I’m glad the ASA shut it down. [Via Huffington Post]
What do you all think of the ad? Should the ASA have banned it?