The ad features the 17-year-old in a thigh-length light pink dotted dress, with a super-sized flower-topped bottle of Oh, Lola! sitting between her legs. According to the U.K.’s Ad Standards Authority, the ad ranked as “too suggestive.” The ASA said they believed that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.” The agency pulled the ad from appearing in any magazines. [via People]
The advertisement actually first stirred up controversy in June, specifically because of the placement of the fragrance bottle between Dakota’s legs. According to Retail-Digital.com, the ad was inspired by Vladimir Nabokov’s Lolita, a famous tale following a 12-year-old’s sexual relationship with an older man, who later becomes her stepfather.
While I don’t think that the ad is so controversial that it needed to be pulled, I can understand why the ASA is concerned with the ad. Though Dakota is on the cusp of being legal, she is still technically a minor. This ad can be interpreted as sexual. Dakota is looking intently into the camera, holding this bottle in this awkward position. I can see how it can be controversial. But then again, Dakota has gone farther than this simple ad before. (Hello, that kissing scene with Kristen Stewart in The Runaways?!) The ad ultimately raises the question: how young is too young to be “sexy”?
Do you think that this ad is too racy for someone of Dakota’s age? Or is the U.K. making too big a deal out of this?