You might recall my post not too long ago where I took a pretty hardline stance on soda. I do think it’s an unnecessary and deceptively harmful comestible that’s stuck in the past, and there are much better options these days. This is no secret in New York subways either. Ads like the one seen above have been running for a while, and now a viral video component has begun circulating the Internet in an effort to de-gross-ify the message and make it more accessible.
Verging on guerilla marketing with its no-nonsense slogan, “Are you Drinking Yourself Fat?” I think the argument can be made that this ad campaign held the power not only to empower those who already want to kick their soda habit, but also it could be the first time kids are brought to the awareness that soda is so calorie-heavy. However, opponents in the past argued that the campaign would “do more harm than good,” (Kevin Keane of the American Beverage Association), due to its graphic approach. Have a look at the recently uploaded viral video from the New York City Department of Health and Mental Hygiene. Does it make you feel differently?
What do you think? Too light-handed? Or can’t the public stomach a brutal truth for a worthwhile cause?
[via NewYorkTimes, thedailywh.at]
daffodil / 1525 posts
That’s pretty sweet, I like it.
I stopped drinking soda years ago, only do it when tea isn’t available and I’m forced to order something non-water
Water is the best!!
daisy / 506 posts
@annamariuhh@xanga - Water for the win!
sunflower / 321 posts
@annamariuhh@xanga - agreed!!
tulip / 16 posts
This commercial is awesome! It makes me glad that I switched over to diet soda back in May (because I can’t live without caffeine).
I kinda wish they’d do one about the effects from diet though, because I never know which information I can trust on the internet about it.
guest
I think I’ll have a soda now
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My political viewpoints aside, the ad is quite brilliant. I used to drink a LOT of soda but I’ve been cutting back, especially with all the info out there about how it can adversely affect your health. I still drink it now and then; I just see it as a luxury rather than a necessity, ya know? (At least, I’m trying
)
orchid / 191 posts
Whereas I don’t support outright banning any substance (including all the substances that are currently banned) I do support raising awareness of the health effects of dangerous. substances. I think most people are aware of the calorie count on soda, but maybe not the other adverse health effects.
I haven’t drank a soda in 4 years and won’t ever again. It was the first step I took to weight loss and that alone caused me to lose 13 pounds (no joke). Truth be told water is the only non-alcoholic drink I drink today.
sunflower / 413 posts
@JenniferD - Diet soda contains artificial sweeteners and some of them your body can’t metabolize properly (some end up making you gain weight anyway). My one bio professor who used to be a doctor told us regular soda is better because your body recognizes the natural sugars in it. Also, the chemicals in artificial sweeteners can be linked to cancer because your body doesn’t recognize them. I’m not saying natural soda is healthy by any means, but in moderation it is ok. I just tend to stay away from artificial sweeteners altogether and look for other ways to control my weight.
rose / 791 posts
“I do think it’s an unnecessary and deceptively harmful comestible that’s stuck in the past, and there are much better options these days.”
- the same goes for most things on the shelves these days. Pretty much everything contains unnecessary additives and calories and nonsense. Attacking soda and ignoring everything else is pretty stupid.
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Gooood. kids and parents need to be more educated.
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It’s a good ad, and I’m for it as long as they don’t start putting bans in place.
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@StatelessPilot@revelife - I also lost about 10 lbs just by not drinking soda…lost all that in one week.
I still drink it, only on the weekends though. Sometimes I break down and drink some during the week, but not a lot. I honestly care more about my appearance than being extremely healthy so that’s why I refuse to cut it out completely.
sunflower / 321 posts
@written_conversations@xanga - you have to start somewhere. advertising is a sticky business. if you yell too many things all at once, people just stop listening altogether. sure, i’d love to get all the bad stuff off the shelves, but you could make that point about anything: “why target one thing if there are other bad things you could target, too?” it’s an impossible argument.
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No, it just makes me wish he was wearing different pants.
orchid / 222 posts
why only fat free milk? 1, even 2% is better than soda.
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I have no problem drinking water during the day, but I really like having a drink with flavor when I’m eating a meal which is why I drink soda. My alternative is Pink Lemonade (or regular but I much prefer pink) but other than that, most foods taste awkward with just water or milk. Especially milk.
My step-mom would only let me drink milk when I was younger and hamburgers with milk was the most disgusting thing I’ve ever experienced.
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@seasidehearts@xanga - A lot of things do take weird with milk. But unless it’s dessert…water usually is fine, and doesn’t fill me up like soda would. And milk usually tastes good with dessert. This is just my personal preference though.
I understand the need to something with flavor, but there are better alternatives to soda or even the pink lemonade. Only difference between the two (assuming you are drinking the bottled or canned stuff) is carnation so it really isn’t any better. Have you ever tried making a pitcher of tea or lemonade and sweetening it yourself? You probably would end up putting less sugar in it than the pre-made stuff. I have a problem with sugary teas (snapple, swiss miss, ect…) and my aunt made me this cold brew stuff that she just sweetened herself. SO good and a lot less sugar.
So yeah…that is my advice, sorry if you really didn’t want it. ^^;
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Soda free since May. It’s a larger accomplishment than you’d think.
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MA started this sometime back this summer or Septemberish… don’t quite remember. But all over Boston they have “don’t get smacked by fat” campaign posters and signs and shit. And they have websites. The only thing is that yours are way more practical… Ours just show videos of kids being literally smacked in the face by giant goo. I mean c’mon, it’s hilarious but what does that really solve? lmao
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Interesting they recommend milk, which is full of sugar (ESPECIALLY in the low-fat versions) and difficult to digest.
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Lol walking three miles? That’s easy.
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I think it’s stupid to suggest milk. 60% of Americans are lactose intolerant. It’s not good to ingest things you can’t properly digest…Plus most milk is filled with hormones and whatnot. I’ve never been a fan of milk.
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@Digital_Angel21@xanga - I buy the Minute Maid lemonade in a carton for both regular & pink. I’m not a big fan of tea =/ it’s like… I don’t even know how to describe it. It’s like water with an aftertaste of sugar lol so I really don’t like that or flavored water.
I’m just really picky.
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@seasidehearts@xanga - ah okay. I would suggest fresh squeezed lemonade but it 1) Tastes different than the stuff from the carton and 2) Not easy to make.
magnolia / 1369 posts
whoa that ad is enough to make me reconsider my beverage choices but water gets old after awhile, i drink a lot of water throughout the way but at night i want something else and that would be the time when i have a soda or some iced tea .
orchid / 127 posts
@Digital_Angel21@xanga - I love love love the Pink Lemonade but it spikes my blood sugars so bad, so I started diluting it with water. I added a little bit more each time to the point that I can’t really tell it’s not full strength. You could try that if you have the patience.