Women’s mag staple Marie Claire‘s South African edition issued a challenge asking six advertizing agencies to design posters that question our ideas of a perfect body. “We don’t all have the same body type but, regardless of this, we are all perfect,” editor Aspasia Karras said in a press release, describing the concept. “So, what is it going to take for you to love your body?”
The series aims to to see how we feel about our body in relation to these ads versus how we feel about them with the touched-up perfection that companies usually smear across the Internet and billboards.
Do these ads change how you feel about your body? Which ad is your favorite?