In an attempt by both to stay relevant, Facebook teamed up with Wal-Mart to create unique pages for every location in America.
Wal-Mart spokespeople say they hope that a Facebook page for every individual store will mean customers developing a deeper connection with their neighborhood store. All of that means more “local” spending. Stephen Quinn, executive vice president of Wal-Mart’s US division, explains the company’s reasoning further:
This allows us to make our stores relevant on a local level. This addresses our ‘next-generation’ customers who are using a lot of social media. A national message is often not as relevant… This is just scratching the surface. We are just getting started on a social media revolution.
The local Facebook pages will feature personalized offers based on what each user “likes” and maps of the store layouts to help with Black Friday planning. [via AP]
Will you be friend-ing your local Wal-Mart store when they get on Facebook?