There’s a new soft drink on the market, but beware, ladies: Mr. Pepper wants you to know in his new campaign that the new Diet Dr. Pepper 10 is “not for women.” Step back a sec, female readers! You probably shouldn’t even look at the soda can! Not even in your peripheral!
To appeal to men, Dr Pepper made its Ten drink 180 degrees different than Diet Dr Pepper. It has calories and sugar unlike its diet counterpart. Instead of the dainty tan bubbles on the diet can, Ten will be wrapped in gunmetal grey packaging with silver bullets. And while Diet Dr Pepper’s marketing is women-friendly, the ad campaign for Ten goes out of its way to eschew women.
For instance, there’s a Dr Pepper Ten Facebook page for men only. And TV commercials are heavy on the machismo, including one spot that shows muscular men in the jungle battling snakes and bad guys and appear to shoot lasers at each other.
“Hey ladies. Enjoying the film? Of course not. Because this is our movie and this is our soda,” a man says as he attempts to pour the soda into a glass during a bumpy ATV ride. “You can keep the romantic comedies and lady drinks. We’re good.”
I’m sorry for writing about your testosto-soda, Dr. Pepper! My vagina and I will just go sit over here and watch Whitney and enjoy some Fresca and work on our needlepoint.