There’s a new soft drink on the market, but beware, ladies: Mr. Pepper wants you to know in his new campaign that the new Diet Dr. Pepper 10 is “not for women.” Step back a sec, female readers! You probably shouldn’t even look at the soda can! Not even in your peripheral!
TEN, Dr. Pepper’s new 10-calorie diet drink, was developed after the company’s research found that men shy away from diet drinks that aren’t perceived as “manly” enough, reports the AP:
To appeal to men, Dr Pepper made its Ten drink 180 degrees different than Diet Dr Pepper. It has calories and sugar unlike its diet counterpart. Instead of the dainty tan bubbles on the diet can, Ten will be wrapped in gunmetal grey packaging with silver bullets. And while Diet Dr Pepper’s marketing is women-friendly, the ad campaign for Ten goes out of its way to eschew women.
For instance, there’s a Dr Pepper Ten Facebook page for men only. And TV commercials are heavy on the machismo, including one spot that shows muscular men in the jungle battling snakes and bad guys and appear to shoot lasers at each other.
“Hey ladies. Enjoying the film? Of course not. Because this is our movie and this is our soda,” a man says as he attempts to pour the soda into a glass during a bumpy ATV ride. “You can keep the romantic comedies and lady drinks. We’re good.”
I’m sorry for writing about your testosto-soda, Dr. Pepper! My vagina and I will just go sit over here and watch Whitney and enjoy some Fresca and work on our needlepoint.
daffodil / 1525 posts
in b4 angry feminazis
on the other hand, i feel like it’s probably not that big of an issue to guys… boyfriend drinks diet dr. thunder as his favorite soda :O and diet coke for when we eat out… i don’t see there being a real social stigma against men drinking diet sodas when i hang out with anyone.
guest
gender-specific marketing is so silly >.>
guest
Well that is just…odd.
sunflower / 295 posts
Silly silly silly advertisement
guest
God forbid a company try to appeal to men who are told from birth (and continuously by the ‘fairer’ sex, and a majority of Lovelyish readers, coincidentally) to only do ‘manly’ things.
Also, Pepper is a doctor. I’m sure he wouldn’t appreciate being called ‘Mr.’ by anyone, regardless of their genitalia.
guest
It’s like “Pepsi Max”. It tastes the same as diet (like crap) but it looks “manly”.
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@annamariuhh@xanga - It’s not a big deal to me or most guys I know either. But I’m sure these advertising folks do their research first. Must be a crowd out there they’re appealing to, or they could just be being silly to rile people like the poster. Agree with the ad or not, their product just got some extra free publicity.
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Well…. I don’t even LIKE Dr. Pepper. So suck my non-existent dick, Dr. Pepper 10. XDDD
Anything to get that money, huh?
orchid / 150 posts
I prefer Dr. Pepper unfiltered.
dahlia / 2103 posts
Sometimes I feel bad for intelligent, non-stereotypical men because ads like this make everyone with a penis seem like they are a fucking idiot. They are trying to appeal to the macho man crowd, and there are plenty of those out there…humorously enough, I saw this ad while watching a football game online. Maybe I better check my pants to make sure I’m actually a girl.
ranunculus / 3457 posts
Frankly they can put gold specs in Dr. Pepper an I will still think it tastes like pure shit.
orchid / 115 posts
dumb. really dumb.
guest
there are tons of drink commercials made specifically for women. especially wine ones. no one complaines then. so to me, this is irrelevant. either way, i stick to original dr pepper. diet drinks are for chumps. =P lol jk.
rose / 791 posts
So? There’s a chocolate bar in England called a Yorkie, and it’s advertised as “No women allowed”. It’s a way to GET YOUR ATTENTION, and hey, it’s worked. Advertising = success.
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Get over it.
daisy / 568 posts
If it gets it sold, why not? No one complains when there are products being advertised towards women. Let the men have their own damn soda, damn.
magnolia / 1369 posts
This is one of those things that I sorta just shrug my shoulders at. It’s not really a big deal, they’re marketing towards men that think that diet drinks are a bit more feminine and showing them it doesn’t have to be so.
There are tons of things companies market towards women but I never see an uproar about those.
My sister actually called the company and talked to a representative and complained. She’s proud of herself but I sorta rolled my eyes.
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Well it looks like half the population won’t be buying that soda…success? Sure, some products seem to be geared towards a particular sex but i can’t think of any products that explicitly exclude any sex in their advertisements aside from like, tampons or something. I guess in order for macho men to feel good about drinking diet soda, women have to be pointedly excluded from the product’s target audience. How manly.
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This whole “manly” diet soda thing is ridiculous. My BF is a type 1 diabetic, he has to drink diet soda or he’ll die.
@annamariuhh@xanga - feminazis?
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I’m never put off or offended by gender specific ad campaigns or branding I still eat Yorkie bars – which are famously “not for girls” and I love MacCoys “man crisps” …I also use men’s razors.
My ex only ever drunk diet coke…
I guess this man pop is because tbh they have run out of ideas
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I kind of just feel like this kind of marketing is what perpetuates the whole gender roles thing that is apparently making men “shy away” from diet drinks in the first place. Sodas don’t have dicks or vaginas.
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@annamariuhh@xanga - “Feminazis”? Seriously?
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Oh nooo
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no one drinks Dr. Pepper anyway
daisy / 639 posts
Corny lol, but I hate Dr Pepper so it doesn’t matter to me!
orchid / 155 posts
@written_conversations@xanga - I fricken hate that chocolate bar. LOL
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thats pretty dumb
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screw that i’d still drink it. HOWEVER…i stay away from diet sodas. if i’m gonna drink a soda then it’s gonna be loaded with sugar and caffeine. there is no half assing it.
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I just saw this ad and I had to ask my 17 yr old brother: “WTF is that supposed to mean?” Its not that Im offended-I just dont get it lol…I mean, I understand that most beers are marketed towards guys and most wine is marketed towards women, but I just find this whole thing pretty…odd. lol….
lily / 5148 posts
@written_conversations@xanga - Really? That’s quite interesting..
@fungusamungus33@xanga - True. It feels weird that they have to do this, you know? I never thought of sodas as female or male. They are simply drinks..still this is odd.
rose / 960 posts
uh. dudes and dudettes. i’m fairly certain it’s for the lulz.
orchid / 127 posts
@Saridactyl@xanga - Your BF should dump you if you say stupid things like that. A person with Type 1 Diabetes wont die if they drink regular soda, they just have to bolus or give an injection for it.
rose / 791 posts
@Hinase@xanga - yeah, and it’s well known for those adverts. The wrappers are blue, and it’s bigger than most “regular” chocolate bars, and hey, the marketing scheme worked. It’s really popular and lots of people (male and female) buy it. I think advertisers do this to get attention because it sparks controversy – people hear about it, talk about it, notice the products and buy them. Seems stupid, but it works, lol.
@Pink_TeaCups@xanga - haha, really? I love Yorkies! Haven’t had one in ages, though.
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@Kendall - Diabetics can have complications from eating/drinking too much of the wrong thing over long periods of time. He can’t have regular soda AT ALL. He says that himself. You’re not his doctor and you don’t know a damn thing about his situation, so why don’t you stfu?
orchid / 127 posts
@Saridactyl@xanga - I was wrong, it’s not just you but him too. You’re both incompetent. I’ve had diabetes for 14 years (the term is Person with Diabetes, not diabetic. You may have hemorrhoids but that doesn’t make you a pain in the ass; well in most cases anyways), and am studying diabetes education. Unless he has Type 2 diabetes, there will be no complication no matter what he eats as long as he gives insulin for it. Any competent doctor will know that. Therefore, before you continue to insult the rest of the diabetes community, try growing a brain and doing some research before you make incompetent remarks that set back the movement to correct the misconceptions of Type 1 Diabetes. Because of idiots like you, I’ve had to explain to numerous people that, why yes I can have this regular coke and a slice of cake for most of my life. Don’t act like you know what you’re talking about when you have about as much first hand knoledge as a rock. kthanksbiatchbye.
sunflower / 316 posts
Blah. Who cares.
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Thats silly, all my boyfriend drinks is Sprite Zero. Does it get more tasteless and silly than that? He doesn’t care what people think of his drinks lol
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.@zzzzzulavalle@xanga - ….but i do!
i’ll drink this. just because, well, i like dr. pepper.
girls are not all diets and soap operas.
one of our greatest wishes in life is to eat as much as we want and not gain weight. haha
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Girls are way too sensitive these days. Believe what you want to believe but this feminist bs is starting to get really annoying.Women do the same damn thing but cry when men do it. Get over yourself its just a commercial.
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@Kendall - It must be horible for you when people don’t argue aimlessly with you. It completely defeats the purpose of your pathetic attempt at trolling. It’s quaint. Have a lovely day.
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@starvinghigh@xanga - …it’s not a feminist thing, i dont think. i honestly could care less, i just clicked on this because i hadn’t seen the commercial yet and i <3 dr. pepper.
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@x_SwIm4ShArKs_x@xanga - I didn’t mean you per say I was just talking in general. I know some girls don’t let those things bother them. I clicked on it to see the commercial too. Dr. Peppers one of my favorite drinks too.
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i don’t really care because i don’t drink dr pepper, and moreso this one has added cals and sugar
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LOL @ feminazis
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I get what they’re trying to do…. diet dr. pepper is probably considered “girly” so men don’t buy it, but still want a fewer calorie alternative.
my first reaction was screw you dr. pepper, I’ll drink whatever I want! but I don’t need 10 calorie dr. pepper, I’ll drink diet and on a day that I just don’t care I’ll drink regular hahaha
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My fiance will only drink diet, he hates the taste of regular pop.
guest
Stereotypical gender roles are not only harmful to women, but also to men. A lot of people seem to forget that when dealing with gender equality issues. Us ‘damn feminists’ do nothing but whine about the glass roof, right? But the glass roof and unequal pay affects men too, because it makes society think of them as the bacon-bringers, thus placing their self worth in their job/income/expensive things, because those are what make them competent individuals. This makes it so that men have longer work hours and are not expected to take long paternity leaves etc. This means they get less time with their family and so forth.
I know this doesn’t relate directly to the ad, but a lot of the comments here made me kind of upset because they reminded me of the way people often see the fight for equal rights.
As for the commercial, it is marketed towards men because it is okay for both genders to do things that are considered masculine. A woman with a sledgehammer is cool and independent, but a man in a tutu is not to be taken seriously. So gender-specific marketing, when directed to men, is more efficient than when directed towards women. Men don’t buy girly products because being a girl is somehow negative, but women still buy manly products because masculinity is more positive.
This is a problem because the media and advertisers play a big part in maintaining stereotypical gender roles. We get the message that feminine is bad and masculine is good far too much.
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Its just a company desperate for sales in a bad economy. if anything it will stir news and get people to buy the stuff. Its not meant to be gender biased, just a desperate marketing scheme.
orchid / 127 posts
@Saridactyl@xanga - It’s not trolling when you’re completely right. But it’s okay that you don;t have an intelligent comment to back up your idiotic claims. Lovely day to you as well you troll.
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I actually think it tastes worse than the regular Diet Dr Pepper. They perfected it to taste almost like Dr Pepper…when I tasted the Dr Pepper 10 calories it was like a step back into the original Diet Dr Pepper, which was complete shit taste wise. Good luck trying to get men into sticking with this one!
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@Kendall - I’m not troll. It’s not my fault that you took my first comment far beyond it’s intentions. Maybe in addition to your diabetes education courses, you should take a High School English course as well and learn about hyperbole.
1] You’re not a doctor. 2] You’re not my BF’s endocrinologist, so you know nothing about his PERSONAL experience with T1D.
You’re the one who resulted to name calling, so I feel I don’t really owe you a response so this will be the last of them.
Oh and 3] Stop assuming all people with T1D are the same.
orchid / 127 posts
@Kendall - Congrats troll, that was a response. What you said is not a hyperbole in any definition of the word. Maybe you should brush up on your own education. By the way, you learn that in grammar classes; not a general English class. However, I’d doubt you’re education provided either. By making your general statements about Type 1 Diabetes, you insult the entire diabetes community with your ignorance. There are certain things, such as nutrition that are the same for all PWD. The only variations are insulin absorbancy. Stop being an idiot and having bullshit claims and people who actually have first hand knowledge won’t have something to say to you.
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THANK YOU i’m glad i’m not the only one bothered by that!
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@emptyabyss@xanga - ”feminism ain’t about equality, it’s about reprieve,” –ani difranco. your comment made me think of that :]
orchid / 109 posts
@written_conversations@xanga - Did you eat it? If so they’re gonna come for you
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i love diet dr pepper, but this shit is UBER retarded.
rose / 791 posts
@npr32486@xanga - I did. I’m such a rebel
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@Kendall - Criticizing what a complete stranger says about the medical condition of another complete stranger makes you super awesome. Good job!
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@anchoredreams@xanga - No, no it doesn’t. Dr. Pepper Ten tastes almost exactly like regular Dr. Pepper – just that it has about 160 fewer calories.
As for Jessica – why does every ad have to be females only? How many of those do we see (like you pointed out for Diet Dr. Pepper), yet you have no problem with that. Quit being sexist and thinking that only women are important. Though, you do favor pro-homosexual things too, so I suppose you’d be OK with the ad if it was gay guys tap-dancing and saying “Don’t like it? Back off straight guys, this is OUR soda!”. You are hands down the most discriminatory and biased person I’ve seen on xanga – and the sadly ironic bit is that you think you’re anti-discrimination.
orchid / 138 posts
Oh goodness gracious. The commercial is hilarious and I don’t drink diet sodas anyway, so it’s not going to make an impact on me as a consumer. I will still buy Dr. Pepper drinks regardless if they’re marketing toward “men only.” The commercial, to me, markets to both men and women because it tells men that it’s “good” to drink their diet drink and sort of “dares” women to try it – to go against the grain and against what they’re saying, because they know feminist women will. Women can buy whatever the hell they want, and if someone tells them they can’t, by golly they’ll show them.
So, in a way, it’s challenging women to purchase it by restricting it to “men only.” Therefore, I think women will buy this product as sort of an “F—- you, diet Dr. Pepper! I can drink this crap if I want to!”