Just when I was beginning to gleefully, guiltlessly reject the whole “hard-work-is-the-other-road-to-results” theory, this happens: Reebok International Ltd. is ordered to pay $25 million to customers for false claims that their EasyTone line can decrease its wearer’s junk in the trunk.
Federal Trade Commission grew all too suspicious of Reebok’s wobbly, slightly-spherical design’s magical capabilities and thought to call them out. You probably remember that EasyTone’s advertising trumpeted its wear resulting in leg and tush strengthening, an allegation that wasn’t supported by, you know, scientific proof.
In addition to the whopping fine, the company’s settlement with FTC included a stipulation forbidding future claims regarding a shoe’s quality that isn’t back by that scientific proof stuff on which we just touched. A bummer day for EasyToners worldwide, indeed. [via TIME]