Well, this will end well. A pro-vegan group called the Physicians Committee for Responsible Medicine has posted a billboard portraying cheese as DEATH.

DEATH, guys. And it gets better: the billboard stands near Lambeau Field in Wisconsin, where the Green Bay Packers play. YUP: an anti-cheese ad in Wisconsin.


The billboard depicts the Grim Reaper wearing a Cheesehead hat with the copy,”Warning: Cheese Can Sack Your Health. Fat. Cholesterol. Sodium.”

Wisconsin produces 2.6 billion pounds of cheese annually.