Her line was inspired by Bridgette Bardot in the late 60s and early 70s and she paired with Li & Fung to help develop the pieces. It includes lots of faux furs, accessories, sequins and hand bags. The prices range form $250 to $700, which is pretty pricey.
Apparently, her line received an eager and excited response and stores want her clothes. Her line won’t actually be available for retail sale until July. I think she has some adorable and sassy pieces that are true to her style, but do you think consumers are going to purchase a $700 sequience dress?
Based off her Bravo reality show, The Rachel Zoe Project, younger women are her audience and also demographic for her line, which I think may result in less sales from her true followers.
What do you think about Zoe’s line?